updated 9/24/2008 9:03:35 PM ET 2008-09-25T01:03:35

A Mexican radio host was gunned down while hanging banners to protest a wave of kidnappings across the country.

Co-worker Angel Morales said  he was helping EXA radio host Alejandro Fonseca put up the signs in the southeastern city of Villahermosa on Tuesday night when unknown assailants demanded they stop. Morales said they shot Fonseca and fled after he refused.

Fonseca died Wednesday morning.

The Tabasco state government said it was "profoundly sorry" about Fonseca's death.

The 33-year-old hosted "Godfather Fonseca" on EXA for 10 years. He had announced plans to put up banners reading "no to kidnapping" and "kidnapping thrives as long as citizens let it."

Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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