October 2, 2008

Today msnbc.com introduced its new self-service online display advertising solution targeted toward small to mid-sized businesses and local retailers across the country.  AdReady, a Seattle-based advertising technology company, powers the platform that delivers a complete on-demand banner advertising solution that makes it easy for marketers to build and run customized online display ad campaigns on msnbc.com (http://msnbc.adready.com) in minutes.

The alliance with AdReady gives marketers of all sizes access to msnbc.com's sought-after inventory on a geo-targeted basis.  Local businesses can create customized ads from AdReady's extensive library of creative templates and then measure the performance of their campaigns in order to spend their ad dollars efficiently.  Advertisers also have access to tools that allow them to continuously test and optimize the performance of their ads.

"AdReady gives the small advertiser a simple, yet sophisticated marketing tool to engage with msnbc.com's desirable 'news explorer' audience," said Kyoo Kim, VP of Sales at msnbc.com.  "Companies with big ideas, but small budgets can now partner with the number one news site to easily create professional, targeted and effective ad campaigns."

"Just as local advertisers can purchase cable advertising, these businesses will now be able to afford display advertising campaigns on msnbc.com - a nationally recognized brand," said Mark Feldman, Senior Vice President of Sales and Business Development for AdReady. "Everyone from neighborhood retailers to emerging national companies can get in the game.  This opens up a whole new playing field, and we look forward to working with such a powerful and innovative brand on this exciting new venture."

About msnbc.com

Msnbc.com delivers a fuller spectrum of news.  Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer's platform of choice.  Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE).  The MSNBC Digital Network (msnbc.com) was the number one Current Events and Global News site with more than 52 million unique visitors in August, 2008. Source: Nielsen Online.  

About AdReady

AdReady, Inc. was founded in 2006 by a team of Internet veterans to transform the way businesses advertise online. As the first online self-service display ad solution, AdReady enables marketers, of any size, to design and deploy online display ads based on industry best practices. Marketers have access to AdReady's data-rich library of original ad themes, real-time ad customization tools, an intuitive Web-based interface and detailed reporting on all performance aspects of their advertising campaigns. Headquartered in Seattle, AdReady is backed by Bain Capital Ventures, Khosla Ventures and Madrona Venture Group. http://www.adready.com.


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