updated 10/15/2008 2:01:00 AM ET 2008-10-15T06:01:00

EffectiveUI, an award-winning user interface design and development firm, and Intelligence Gaming, a leader in training applications for the U.S. government, announced today the launch of RealityV(TM), a breakthrough video technology that puts users inside immersive, 360-degree video and sound. Wearing a head-mounted display, users can literally feel and react to live action experiences in real-time, bringing new meaning to the concept of total immersion.

RealityV is the technology underlying Intelligence Gaming's Immersive Cultural Simulation Product, a virtual reality training solution used by the United States military to prepare service members for deployment to the Middle East. The application safely places a service member in live action scenarios so they can experience what it's like to be in hostile situations on foreign soil, where understanding and proper reactions to area differences can result in life or death. By collecting specific psychometric data, this innovative training solution assesses preparedness, enabling evaluators to determine a service member's ability to handle the challenges of unfamiliar, and often dangerous situations.

According to the two companies, existing serious gaming technology featuring computer-generated avatars does not fully convey the subtleties of human gesture and expression that mission-critical training really requires. By building a customized application using Adobe® Flash® technology that delivers immersive content on a head-mounted display, EffectiveUI devised a completely new way of cost-effectively delivering interactive live action simulation that accurately reveals a trainee's micro expressions and total body language.

"Using the new features available in Adobe Flash Player 10, we were able to provide Intelligence Gaming with an invaluable new capability that pushed the boundaries of technology, video, entertainment, and training to new heights," said Anthony Franco, president of EffectiveUI.

One of the first commercially available solutions targeting Adobe Flash Player 10 to hit the market, RealityV mixes together and delivers 360 degrees of video and eight channels of binaural audio into streaming, real-time scenarios. As users turn their heads, they move inside the live action, which uses real people and is recorded in high-definition digital media. At the end of each scenario, the video stops and the user is asked a question. Depending on the answer, RealityV streams a new video sequence that depicts the outcome.

"EffectiveUI makes our 360-degree immersive training vision a reality. Using Adobe Flash technology, they implement a completely new way of viewing interactive video content and dimensional binaural audio that results in a stunning experience that can help save lives. With Adobe Flash Player 10, the innovative team at EffectiveUI completely redefines the way we view and interact with film," said Russ Phelps, president of Intelligence Gaming.

While earlier versions of Adobe Flash Player delivered the compelling, cross platform experience EffectiveUI sought on this project, it was the new Adobe Pixel Bender(TM) technology, advanced audio capabilities, and accelerated hardware performance in Flash Player 10 that enabled the teams at EffectiveUI and Intelligence Gaming to deliver such a groundbreaking solution.

"RealityV really shows off what Adobe Flash Player 10 is capable of, with new expressive features and visual performance improvements to deliver the most cinematic and rich interactive experiences," said Michele Turner, vice president, product management and product marketing for the Platform Business Unit at Adobe. "It's great to see that interactive designers and developers, and entrepreneurs, are already using Adobe Flash Player 10 to push the limits of creative expression."

The Immersive Cultural Simulation application will be showcased to the public and the developer community at the upcoming Adobe MAX conference in San Francisco, November 16 - 19, 2008. Attendees will be invited to don the head-mounted display and immerse themselves in military scenarios as if they were in the field.

In addition to the U.S. military application, Intelligence Gaming anticipates using RealityV technology for a wide range of other virtual reality training initiatives. The immersive nature of the technology lends itself to a variety of training needs involving stressful scenarios in which people must make decisions that result in significant impact and important outcomes, particularly in the fields of law enforcement, first response, and medicine.

The RealityV development framework is also an ideal technology to support the travel industry to provide virtual tours, the entertainment field to offer immersive movie shorts, and the behavioral sciences to assess human physiological responses to environmental scenarios.

About EffectiveUI

EffectiveUI is an award-winning and recognized leader in the design and development of custom rich Internet, desktop and mobile applications, enabling companies to maximize their business results while offering exceptional interactive experiences. Leveraging emerging technologies and expertise in user experience, strategy, design and development, EffectiveUI helps today's most respected brands deepen customer engagements by creating more compelling, dynamic and useful customer interactions. EffectiveUI has developed groundbreaking applications for organizations across multiple industries, including eBay, GE Health, NBC Universal, Viacom, Discovery Channel, Dow Jones, Adobe, and Microsoft. For more information and examples of EffectiveUI's work, please visit www.effectiveui.com.

About Intelligence Gaming

Intelligence Gaming®, a Service Disabled Veteran Owned Small Business, is a technology and services company delivering state of the art applications. Bringing deep government and military experience as well as decades of academic and commercially focused research and development expertise, Intelligence Gaming has delivered exceptionally innovative products and proven their value in customer operations. For more information on Intelligence Gaming, please visit www.intelligencegaming.com.

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