January 6, 2009

MSNBC and msnbc.com today unveiled the new website for "Morning Joe," available at www.joe.msnbc.com.  The new site gives "Morning Joe's" rapidly growing on-air audience an enhanced extension of the brand online.  Joe Scarborough hosts "Morning Joe" with Mika Brzezinski and Willie Geist weekdays from 6-9 a.m. ET on MSNBC.  The critically acclaimed broadcast features interviews with top newsmakers and politicians and in-depth analysis of the day's biggest stories.

With the launch of the site, viewers can now enjoy their cup of "Morning Joe" any time of the day and interact with the anchors in a more intimate way.  The new site features selected show clips and gives consumers the ability to easily embed their favorite segments into their own blogs or websites.  New elements of the site include extended commentary from Scarborough, all of Brzezinski's must read op-eds of the day, including ones that didn't make it to air, more humor and insightful commentary from Willie Geist with the expanded Zeitgeist section, and access to the "Morning Joe" podcast.

"'Morning Joe' has become the must-stop place for Washington's biggest personalities to discuss and debate the latest news of the day," said Scarborough. "The new site is a fun place for viewers to catch up on the morning's top stories and interact with us by continuing the conversation online."  

"Our viewers wake up to 'Morning Joe' and now we can connect with them long after the morning ends," said Brzezinski.  "We always have more to say when the cameras stop rolling and the site is a great place to keep the debate going."

"Morning Joe" hit its stride in 2008, delivering the best numbers ever for the 6-9 a.m. morning slot on MSNBC in total viewers (385,000), up +27% from 2007.  Among A25-54, "Morning Joe" was up +25% from 2007, the strongest delivery for the 3-hour time slot on MSNBC since 2000 (137,000). In the fourth quarter of 2008, "Morning Joe" delivered 539,000 total viewers, up +131% from 4Q`07, and 254,000 viewers in the A25-54 demo, up +197% from 4Q`07.

Critics also took notice of "Morning Joe" this year with both the New York Times and Washington Post placing the program on their “best of television” lists for 2008.

"Viewers are tuning into 'Morning Joe' more now than ever before," said Executive Producer Chris Licht.  "The re-vamped website will give fans and political junkies on demand access to the most intriguing interviews from the show and extras we can't fit into the broadcast."

"'Morning Joe' is where the conversations begins each day on MSNBC, so we've redesigned the site to make it easier for the hosts and viewers to keep the dialogue going all day long," said Randy Stearns, Deputy Editor, msnbc.com.  "With embeddable video and podcasts, consumers can watch, share and debate their favorite segments at any time."

About MSNBC

Built on the worldwide resources of NBC News, MSNBC defines news for the next generation with world-class reporting and a full schedule of live news coverage, political analysis and award-winning documentary programming -- 24 hours a day, seven days a week.  MSNBC's home on the Internet is msnbc.com. 

About msnbc.com

Msnbc.com delivers a fuller spectrum of news.  Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually-engaging stories on the consumer's platform of choice.  Nielsen Online reports more than 41 million unique visitors for November 2008, making msnbc.com the number one news site, ahead of Yahoo! News, CNN, ABC, CBS, and Fox News.

Members of the media can get more information about MSNBC and its programming on msnbc.com or the NBC Universal Media Village Web site at www.nbcumv.com.

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