updated 1/15/2009 10:10:03 AM ET 2009-01-15T15:10:03

In a move that may appeal to penny-pinching online daters, a new Web site from is letting users search for that special someone for free., which is owned by Internet company IAC/InterActiveCorp and also runs dating site, was set to announce Thursday the launch of Though has not been vocal about it, the site has been publicly available for about six weeks. joins other free dating sites like and, and expects to bring in revenue from ads. It is geared toward Web dating newcomers and lets users put up post-rendezvous ratings regarding the truthfulness of others' pictures and profiles. Chief Executive Thomas Enraght-Moony said that "brings a level of transparency and consumer control" to the free dating site market. He expects it to attract users who are under 28, which is slightly younger than the audience.

Jacob Solotaroff, formerly in charge of "member integrity" for, is heading the new Web site.

More on  Online dating   |  Saving money

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