Image: sunbathers
Gregory Bull  /  AP file
Cancun remains the preferred beach spot in Mexico for U.S. college students on spring break.
updated 2/6/2009 12:40:02 PM ET 2009-02-06T17:40:02

It's got sun, white-sand beaches and better yet — a battered peso.

Mexico is counting on its weakened currency against the dollar and its proximity to the U.S. to attract recession-shocked Americans and fuel its tourism industry — a major source of foreign income.

Tourism officials say Mexico saw 3 percent more visitors who spent an estimated 4 percent more in 2008, with tourists flocking to its beaches and cobblestoned streets even during the global economic crisis. And, unlike most tourist destinations around the world, there is no sign that this year will be any different.

Cancun, Mexico's top beach destination, had an occupancy rate of more than 90 percent during the holiday season, and officials expect at least 85 percent of the Caribbean resort's 31,000 rooms to be occupied during the winter months.

Cancun remains the preferred beach spot in Mexico for spring-breakers, with some 30,000 revelers expected to visit this year. The same amount came to Cancun last year, according to Quentin Roo state's Tourism Department.

Erin Erwin, a senior at the University of North Carolina at Chapel Hill, said she and five of her friends booked their spring-break trip to Cancun because it offered a good deal.

"The prices get so expensive, so I wanted to book my trip early, and my friends chose Cancun because it was really cheap out of all the destinations," Erwin, 21, said.

The group is paying about $1,000 each for five nights at an all-inclusive hotel.

"It's basically the environment for college kids. There is drinking, and having fun and there's sun and it's warm and you lay out and not worry about anything," she said.

Jackie Lewis, managing director of, a Web site devoted to spring-break travel, said reservations for spring break in Cancun and Acapulco remain strong, mostly because they can find good deals.

"We've seen students who are asking for packages that are cheaper, so they may not be staying at the five-star hotels and looking for seven-nights all inclusive. They may be doing four or five nights at a four-star or three-star," Lewis said.

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Mexico attributes the positive tourism trend to a tumbling peso, which lost 30 percent of its value in 2008. In August, it was trading at 10 to the dollar. Now it is 14 to the dollar.

Another advantage is the drop in jet fuel prices, which has made flying cheaper and Mexico more attractive to North Americans looking to save some money.

Brian Hoyt, a spokesman for Orbitz Worldwide Inc., which owns and, said the company's hotel bookings in Mexico were up 25 percent in the first 11 months of 2008, compared to the same period the prior year.

"There's never been a better time to travel (to Mexico) from a value standpoint than right now," Hoyt said.

The Tourism Department says more than 18 million tourists, about 80 percent from the U.S., visited Mexico between January and October 2008 and spent about $14 billion.

Mexico is counting on tourism to drive it through the global economic crisis, with more aggressive ad campaigns on the Internet, the construction of a $7.5 billion resort in the Pacific Coast state of Sinaloa, and increased promotion in places like China, Russia and India, where the number of people with disposable income is rapidly growing.

That will likely pay off. With endless beaches, quaint colonial mountain towns, ruins, and booming cities filled with restaurants and museums, the industry employs some 2.25 million people.

The Caribbean, meanwhile, has seen a sharp drop in tourism prompting resorts to lay off workers. Cheaper rooms can still be found in the region's islands but experts say they are often offset by expensive airfare.

Jesus Almaguer, president of Cancun's Hotels Association, said Mexico is already drawing more North American tourists who would normally go to other Caribbean spots.

"We compete a lot for Canadian tourists with Jamaica and the Dominican Republic and I would dare to say that we're winning the battle this year," Almaguer said.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Photos: Cancún caliente

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  1. Mexican magic

    An aerial view of Cancun Mexico on the Yucatan Peninsula’s Caribbean coast at sunset. Cancun was purposely built as an ideal tourist spot by the Mexican government. (Corbis) Back to slideshow navigation
  2. Postcard perfect

    Lounge chairs wait for tenants on the beach at Club Med. There's more to do in Cancun than one person can in one vacation - water sports, fine dining, nightlife, culture and more. (Macduff Everton / Corbis) Back to slideshow navigation
  3. Dance the night away

    Visitors and locals dance at the discotheque in Cancun. (Demetrio Carrasco / Corbis) Back to slideshow navigation
  4. Authentic arts

    Hanging puppets are for sale at one of the many shops in Cancun. (Bob Krist / Corbis) Back to slideshow navigation
  5. Water world

    Snorkelers explore the warm, clear waters of the Xel-Ha Lagoon near Cancun Quintana Roo, Mexico. (Dave G. Houser / Corbis) Back to slideshow navigation
  6. Mango Tango

    The facade of the popular Mango Tango Restaurant - famous for its seafood and entertainment - is seen in Quintana Roo, Cancun. After dark, the restaurant turns into one of Cancun's hottest nightspots. (Carl Purcell / Corbis) Back to slideshow navigation
  7. Otherworldly discoveries

    A scuba diver discovers shipwreck debris. (Joe Mcbride / Corbis) Back to slideshow navigation
  8. Pretty in pink

    A town scene on Isla Mujeres in Quintana Roo, Cancun, Mexico. (Nik Wheeler / Corbis) Back to slideshow navigation
  9. Sail away

    Sailboats sit on the waters of Isla Mujeres in Cancun, Mexico at sunset. (Nik Wheeler / Corbis) Back to slideshow navigation
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