updated 2/11/2009 8:54:25 PM ET 2009-02-12T01:54:25

Blockbuster Inc. is launching a pilot program that will let some customers in its subscription-based Total Access program rent video games along with movies.

Blockbuster said subscribers will be able to pick games for major platforms, including the Nintendo Wii, Sony's PlayStation 2 and 3, as well as Microsoft's Xbox and Xbox 360. The pilot program will launch in the second quarter.

Customers of Blockbuster's Total Access can rent DVDs online and exchange them in Blockbuster stores as well as by mail. The plans start at $10 a month and the company says its $20 plan is the most popular. Renting games will cost an extra 5 dollars a month, but people will only be charged if they rent a game that particular month, said Bob Barr, vice president and general manager for Blockbuster.com.

The test program will launch in a yet-to-be determined geographic market, and will go national in the second half of the year, Barr added.

Blockbuster rival Netflix Inc. does not currently rent out video games. Meanwhile, GameFly, an online game rental service, does not offer movies.

Shares of Blockbuster fell 2 cents to $1.27 in afternoon trading.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Discussion comments


Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments