updated 2/23/2009 8:15:13 PM ET 2009-02-24T01:15:13

Amazon.com Inc. says it is shipping the new version of its Kindle electronic reading device a day earlier than it initially planned.

The Seattle-based online retailer said it began shipping the $359 Kindle 2 on Monday to make sure it is going out to customers by Tuesday, which was the date it gave when Amazon announced the updated device on Feb. 9.

The new Kindle keeps the same price as the first version of the e-reader, but is thinner and includes upgraded features. It can store more 1,500 books — instead of 200 in the previous version — and can read text aloud from two small speakers on its back.

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