February 19, 2009

TODAYshow.com unveiled its brand new look today.  The site’s makeover included a fresh design to showcase its new features, including more video, customizable sections, and more ways for consumers to connect to TODAY.  The clean new layout spans the width of the page, providing consumers with a wide screen view of the site that is easier to navigate and search.  TODAYshow.com’s new look complements TODAY’s on-air broadcast and delivers an enhanced extension of the brand for its rapidly growing online audience.  TODAY’s four-hour live broadcast provides the latest news, weather and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.  The program is unparalleled in its ratings dominance in the morning news arena, serving as America’s overwhelming favorite for more than 13 consecutive years.  And TODAYshow.com has experienced remarkable growth, with page views soaring past 154 million in January, a new site record.  

The new TODAYshow.com empowers consumers with the latest news, helpful features and now, new tools to construct their own news experience.  The design allows readers to personalize their TODAYshow.com page by easily collapsing or expanding sections to show anywhere from zero to 12 stories in each section. Readers can also customize the page by arranging topics – from Parenting and Fashion to Food & Wine and Health – in any order they prefer.  The addition of the new "More from TODAY" section lets consumers easily click on tabs and browse a collection of headlines, videos, and information about the show.  Users can even "pin" their favorite tab to make it always appear on top.  

“We’ve made it easier for millions of consumers to find and share more of what they love about TODAYshow.com,” said Catherine Captain, general manager of TODAYshow.com.  “The new site puts consumers in the driver’s seat, giving them the ability to customize the page so they can get the number of stories they want, in the order they prefer.  From recipes and celebrity news to pets and the latest in healthcare, consumers can turn to TODAYshow.com as their main source for lifestyle news that’s important to them.”

With the new site, viewers can enjoy TODAY on any platform, anytime.  They can watch the entire show online, or catch up on any segment they may have missed.  They can also easily share video clips and embed their favorite segments into their own blogs or websites.  Users can keep up with TODAY and download a podcast of the first hour of the show, join TODAY’s fan club on Facebook, or follow the show on Twitter.

Featured options at the top of the new homepage include “allDay,” the official TODAY blog; “Photo features,” showcasing spectacular images; the “Participate” section, enabling viewers to interact with the show and send in photos, videos and email, and the “Concert series,” linking to the popular Toyota concerts showcasing top music stars.

TODAYshow.com kicked off 2009 at record pace, following on the heels of a banner year in 2008 where traffic to the site reached an astounding 1.3 billion total page views for the year.*  Online video growth also exploded in 2008 with more than 320 million online video streams for the year.*  In 2008 the site averaged more than 5 million unique visitors per month who spent 5.5 minutes per visit.** 

To experience TODAY anytime of the day, go to TODAYshow.com.

About TODAYshow.com

TODAYshow.com is the online home for America’s #1 morning show.  The site is the first stop for consumers interested in news, advice and lifestyle information of all kinds.  In addition to interviews and tips from NBC’s TODAY show, the site offers a behind-the-scenes blog with anchors and regular expert columns on everything from food and wine to travel, fashion and relationships.  TODAYshow.com also offers original web-only reporting and interactive features to help make sense of the latest news and trends.  The site’s message boards, blogs and user-generated content connect members of the TODAY community and allow visitors to share advice and opinions.

*Source: Omniture SiteCatalyst

**Source:  Nielsen NetView

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