Image: Whopper Bar
Burger King Corporation
An illustration on the Burger King Web site shows the open-kitchen design of the Whopper bar.
updated 3/10/2009 3:07:42 PM ET 2009-03-10T19:07:42

Burger King Corp. will open its first Whopper Bar in Universal CityWalk, a 30-acre shopping and entertainment complex at the Universal Orlando Resort in Orlando, Fla., on Tuesday.

There won't be any alcohol but there will be meat and lots of it.

Customers can customize their Whopper, Double Whopper or Steakhouse XT burger with up to 22 different toppings, including steak sauce, smoked bacon and guacamole. Burger King workers will add the toppings in front of customers for a sushi bar-like atmosphere.

There also will be a "Bar Favorites" menu, with three new burgers from the nation's No. 2 burger chain — the Bourbon Whopper, Three-Cheese Steakhouse XT and Pepper Bacon Steakhouse XT.

Much smaller than a traditional Burger King restaurant, the Orlando location features an open kitchen and circular countertop. And breaking with the orange and red color scheme of other Burger Kings, it will be done in red, black and gray.

Burger King plans to open more Whopper Bars within six to 12 months, including one in Munich this summer and a total of six by the end of the year.

"Our vision is that this could be a 300- to 500-unit part of our overall portfolio if our thesis is right about the ability to position this as the vanguard of Burger King restaurants," said Russ Klein, president of global marketing, strategy and innovation.

Klein said he envisions the new concept in stadiums, casinos, cruise ships and other spaces where customers are looking for both food and fun.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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