May 15, 2009

Msnbc.com and Zumobi today announced the launch of The Rachel Maddow Show application for the iPhone and iPod touch, offering consumers a new way to enjoy Maddow's smart look at politics, pop culture and current events.  The free application -- available now on the Apple App Store -- delivers videos and photos, and allows consumers to easily access and respond to Rachel's Twitter updates. Rachel Maddow hosts MSNBC's "The Rachel Maddow Show," featuring Maddow's take on the biggest stories of the day, political and otherwise, including lively debate with guests from all sides of the issues, in-depth analysis and stories no other shows in cable news will cover.

"Rachel Maddow's audience is young, sophisticated and connected," said Randy Stearns, Deputy Editor, msnbc.com.  "The new iPhone application is designed to give them an engaging mobile experience with Rachel and her guests, ensuring they know what's happening any time, any place."

Consumers can download the free app and watch popular segments from The Rachel Maddow Show including "Ms. Information" and "Rachel Re:" Viewers can also find out what's on Rachel's radar, get the full show podcast, and preview the guest list.

"The Rachel Maddow Show application brings current events, political commentary and other topical stories to a very loyal audience in a highly engaging way," said Ken Willner, CEO of Zumobi.  "We are pleased to add Rachel Maddow to The Zumobi Network, giving her viewers a great new way to enjoy her unique and popular show on iPhone and iPod touch."

"The Rachel Maddow Show" again out-rated CNN's "Larry King Live" among A25-54 in April and finished closely behind in total viewers.  "The Rachel Maddow Show" was up 98 percent in total viewers compared to April 2008 and up 62 percent in A25-54.  "TRMS" has out-rated "Larry King" six of the last seven months in the key A25-54 demo.  The Rachel Maddow Show airs on MSNBC at 9 p.m. weeknights and is available online at Rachel.msnbc.com.

The Rachel Maddow Show app is presented in a vibrant design with an innovative zooming user interface that is engaging and simple to navigate.  The app is free and can be downloaded on the Apple App Store.  The Rachel Maddow Show app is a part of The Zumobi Network, which offers a variety of entertaining, informative and useful mobile media applications to enjoy on next-generation smartphones.

The video on The Rachel Maddow Show app is powered by Transpera, the largest premium mobile video delivery and ad network in North America.

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