updated 7/2/2009 1:24:19 PM ET 2009-07-02T17:24:19

Taco Bell has replaced longtime sponsor McDonald's as the NBA's fast-food partner.

Taco Bell and the NBA have agreed on a four-year deal that includes ads for the fast-food chain on ABC, TNT and ESPN, NBA-themed promotions at Taco Bell's 5,600 restaurants and NBA-themed advertising. Taco Bell, a unit of Yum Brands Inc., will be the title sponsor for the All-Star Saturday Night Skills Challenge and an associate sponsor of the All-Star Jam Session.

The agreement ends the league's 20-year partnership with McDonald's.

The package's value was not disclosed, but a person familiar with the deal confirmed the details to The Associated Press on Wednesday. The person spoke on condition of anonymity because the deal had yet to be announced.

The news first was reported by Sports Business Daily.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Discussion comments


Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 3.79%
$30K home equity loan FICO 4.99%
$75K home equity loan FICO 4.69%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.83%
Cash Back Cards 17.80%
Rewards Cards 17.18%
Source: Bankrate.com