A Canadian musician has become an Internet sensation after posting a song on YouTube about United Airlines breaking his guitar.
Dave Carroll's video for the song "United Breaks Guitars" was posted on site earlier this week and has received more than 600,000 hits by Thursday evening.
"I was thinking I'd definitely get some action on (YouTube) because the song has been resonating so well with audiences as I've been performing it, but I didn't know it would take off like this," Carroll said.
Carroll, a guitarist for the pop-rock group "Sons of Maxwell", has since been fielding calls for appearances around the world, including a call from the Oprah Winfrey show Thursday.
The song recounts Carroll's yearlong struggle to get compensation for what he calls "a vicious act of malice" at O'Hare International Airport in Chicago last year.
Carroll was flying between Halifax and Nebraska when he switched planes in Chicago. The passenger next to him noticed baggage handlers tossing guitar cases outside the plane.
Carroll's Taylor guitar required 1,400 Canadian dollars (U.S. $1,200) in repairs. He said it still doesn't play the way it used to but he keeps it for sentimental reasons.
The 41-year-old songwriter spent the past year trying to get compensation from United Airlines. When the airline refused to take responsibility, the songwriter made the humorous music video and posted it online.
Taylor Guitars in California has said they'd be happy to see if they could repair the damaged guitar. They also promised a big discount on his next purchase.
United also called to say it wants to discuss the situation. Carroll said officials for the airline said they liked the video and want to use it as a textbook case on how to handle customer complaints in the future.
The video shows friends dressing up as flight attendants and musicians. Volunteer firefighters played the baggage handlers who are shown playing catch with the guitar case and tossing it like a hammer throw.
Carroll initially told United he would write three songs about his broken guitar. He plans to debut the second song soon but hasn't written the third one yet.