Msnbc.com shattered its online video stream record yesterday with nearly 19 million total streams from its coverage of the Michael Jackson memorial service.* The new milestone surpassed the site’s previous video stream record set during the 2009 Presidential Inauguration. Msnbc.com also experienced a massive spike in traffic with a record-breaking number of page views and video streams to the site’s popular Entertainment Section. Consumers were engaged with NBC News’ and MSNBC’s compelling video content, spending an average of 12.1 minutes per visit viewing Michael Jackson-related video.*
Additionally, for the first time in its coverage of a major news event, msnbc.com unveiled an innovative way for consumers to participate in its coverage via Twitter. Msnbc.com launched a Twitter stream page that allowed consumers to watch the live video feed alongside a live Twitter stream. The collapsible widget, powered by Tinker.com, collected more than 75,000 Michael Jackson-related tweets and displayed a selection of them during the event. NBC News and MSNBC personalities, including Courtney Hazlett, the pop culture and entertainment columnist for msnbc.com, provided live tweets from the event.
About msnbc.com
Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies, the site presents compelling, diverse and visually-engaging stories on the consumer’s platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (NASDAQ: MSFT) and NBC Universal (NYSE: GE).
*Source: Omniture SiteCatalyst