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"Dateline NBC” is the signature primetime broadcast for NBC News, which since 1992 has pioneered a new approach to primetime news programming. The multi-night franchise, supplemented by frequent specials, allows NBC to consistently and comprehensively present the highest-quality reporting, investigative features, breaking news coverage and newsmaker profiles.  Dateline.msnbc.com provides millions of viewers with an extensive archive of Dateline reports, including the groundbreaking “To Catch A Predator” hidden-camera segments, along with exclusive web-only interactive features.  

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The Dateline Audience

- 9 videos per viewer
- 10 minutes per session
- 59% of users are between ages 25-54
- 26% have a household income above $100K (Index 212)

Source: comScore Video Metrix, June 2011











Latest headlines

'Why would we wait?': Sisters face Jolie cancer dilemma

Angelina Jolie’s revelation this week that she’d had both breasts removed to lower her risk of cancer came as a bombshell to many -- but not to three sisters from Berkeley Heights, N.J. Cathy Balsamo, Cindy Lepore and Patti Broccoli have spent the past year grappling with the dilemma that Jolie faced: What to do when a genetic mutation means you’ve got a sky-high chance of breast or ovarian cancer?