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"Dateline NBC” is the signature primetime broadcast for NBC News, which since 1992 has pioneered a new approach to primetime news programming. The multi-night franchise, supplemented by frequent specials, allows NBC to consistently and comprehensively present the highest-quality reporting, investigative features, breaking news coverage and newsmaker profiles.  Dateline.msnbc.com provides millions of viewers with an extensive archive of Dateline reports, including the groundbreaking “To Catch A Predator” hidden-camera segments, along with exclusive web-only interactive features.  

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The Dateline Audience

- 9 videos per viewer
- 10 minutes per session
- 59% of users are between ages 25-54
- 26% have a household income above $100K (Index 212)

Source: comScore Video Metrix, June 2011