Image: 'Give a Day, Get a Disney Day'
Gene Duncan  /  AP
Michelle Nunn (left), CEO of Points of Light Institute and co-founder of HandsOn Network, and Jay Rasulo (right), chairman of Walt Disney Parks and Resorts, flank Mickey and Minnie Mouse on Tuesday at the Bethune School of Excellence in Chicago, Ill., to celebrate today's announcement of Disney Parks? ?Give a Day, Get a Disney Day.?
updated 9/29/2009 9:32:32 AM ET 2009-09-29T13:32:32

Disney is offering a free day's admission to 1 million guests who complete a day of volunteer work next year.

The "Give a Day, Get a Disney Day" program will provide certified volunteers with a one-day ticket to any park at Disneyland in Anaheim, Calif., or Walt Disney World near Orlando, Fla., in 2010.

Would-be volunteers must register online with Disney and must be residents of the U.S., Canada or Puerto Rico to be eligible for the free admission.

Disney is partnering with HandsOn Network, a clearinghouse for volunteer opportunities, to connect people with projects and to certify that the work was done.

"We are trying to inspire 1 million people to volunteer in their communities and we're inspiring them to do that by giving them a free day at a Disney park," Jay Rasulo, chairman of Walt Disney Parks and Resorts, said in a phone interview with The Associated Press.

Rasulo called the promotion "very timely," citing the increased needs of nonprofits in the weak economy, as well as President Barack Obama's national volunteering initiative.

Duncan Dickson, who teaches theme park management at the University of Central Florida's Rosen School of Hospitality Management in Orlando, said the volunteer initiative is "a smart marketing move."

Dickson said Disney will get good buzz for encouraging volunteerism plus free publicity from the nonprofits that benefit. And even when theme parks let people in for free, they make their money back in other ways, Dickson said.

"You make a lot of money in popcorn and T-shirts and other things," Dickson said.

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Photos: Disney around the World

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  1. Feast for a Beast

    The Beast welcomes guests to his castle in the Magic Kingdom, where Be Our Guest Restaurant will serve French-inspired cuisine for quick-service lunch and table-service dinner. Part of the newly-revamped Fantasyland, the stylish restaurant will have its grand opening on Dec. 6, 2012 at Walt Disney World Resort in Lake Buena Vista, Fla. (Matt Stroshane / Disney) Back to slideshow navigation
  2. Dumbo's pre-flight deck

    Waiting in line for Dumbo the Flying Elephant is as much of an event as the ride itself. As guests arrive, they'll receive a circus ticket pager that will virtually hold their place in line and notify them when it's their turn to board the attraction, leaving them free to explore the interactive wonders inside the big top while they wait to take to the skies. Dumbo the Flying Elephant is part of the expansion project which nearly doubles the size of Fantasyland, a multiyear project that will have its grand opening on Dec. 6, 2012 at Walt Disney World Resort in Lake Buena Vista, Fla. (Ali Nasser / Disney) Back to slideshow navigation
  3. Luxurious cuisine

    French-inspired cuisine will be highlighted when Be Our Guest Restaurant opens in the New Fantasyland. Furthermore, select wines and beers will be offered to complement the elegantly-themed meals. (Disney) Back to slideshow navigation
  4. Fit for a princess

    Visitors to Disneyland can walk through Sleeping Beauty Castle and see 3-D scenes from the classic film, originally released in 1959. (Paul Hiffmeyer / Disneyland) Back to slideshow navigation
  5. Birthday girl

    Singer Miley Cyrus performs at the "Miley's Sweet 16 Share the Celebration" party at Disneyland in October 2008. (Mario Anzuoni / Corbis) Back to slideshow navigation
  6. Boo!

    The Haunted Mansion, a New Orleans Square attraction, opened Aug. 9, 1969, and is the home of 999 happy haunts. As Disney's website suggests, "Enter...if you dare!" (Disneyland) Back to slideshow navigation
  7. Time for supper

    Ghosts dine inside Disneyland's Haunted Mansion. Disney classifies the ride as gentle but warns that younger children could be frightened by its special effects. (Disneyland) Back to slideshow navigation
  8. 50 and fabulous

    Fireworks explode over The Sleeping Beauty Castle as part of "Remember ... Dreams Come True," the biggest fireworks display in Disneyland's history. The display took place during the Disneyland 50th Anniversary Celebration in 2005. (Frazer Harrison / Getty Images) Back to slideshow navigation
  9. Shiver me timbers!

    Villainous pirate Barbossa is hot on the trail of the eccentric Captain Jack Sparrow in Disneyland's Pirates of the Caribbean ride. The classic attraction re-opened following an extensive three-month enhancement and featuring new characters and elements from Walt Disney Pictures' "Pirates of the Caribbean" films. (Scott Brinegar / Disneyland) Back to slideshow navigation
  10. Around the world

    Walt Disney World's It's a Small World ride is a great option for youngsters. Visitors can sing along to the famous tune while visiting countries around the world. Hong Kong Disneyland opened the classic boat ride in 2008 in an attempt to boost sluggish attendance at the theme park. (Disney) Back to slideshow navigation
  11. My, what big ears you have

    Dumbo the Flying Elephant takes riders over Fantasyland, and lever controls let them fly at their desired altitude. (Disney) Back to slideshow navigation
  12. Eating under the sea

    Larger-than-life replicas of prehistoric sea creatures combine with giant aquariums of exotic fish in the lounge area of T-Rex: A Prehistoric Family Adventure, at the Downtown Disney area in Lake Buena Vista, Fla. The 600-seat restaurant, operated by Landry's Restaurants, combines table-service dining and retail in an interactive prehistoric environment built around water, fire and ice. (Gene Duncan / Disneyland) Back to slideshow navigation
  13. Mickey hops the pond

    Roy E. Disney, nephew of Walt Disney, poses with Mickey, Minnie and Pluto, in front of the Sleeping Beauty castle during a press preview of Euro Disneyland, now called Disneyland Paris, in Marne La Vallee, France. The site opened in 1992. (Eric Feferberg / AFP - Getty Images file) Back to slideshow navigation
  14. Dive! Dive!

    The original submarines from the Disneyland Submarine Voyage, a popular attraction for many years at the California theme park, have been extensively refitted for the 21st Century adventure of Finding Nemo Submarine Voyage. The attraction now takes explorers on an undersea voyage where they'll have close encounters with the fish characters from the Disney-Pixar movie, "Finding Nemo." (Paul Hiffmeyer / Disneyland) Back to slideshow navigation
  15. Fun after dark

    Downtown Disney is a promenade that offers shopping, dining and other activities. The avenue shown here leads to both Disneyland and Disney's California Adventure. (Disneyland) Back to slideshow navigation
  16. Should've seen it in color

    Crowds are seen walking around the Disneyland theme park in Anaheim, Calif., circa 1955. (Archive Photos / Getty Images) Back to slideshow navigation
  17. A visionary's vision

    Walt Disney unveils his plans for Disneyland to a national television audience during the premiere of "Disneyland," the television show, on October 27, 1954. (Disneyland) Back to slideshow navigation
  18. Blank canvas

    Walt Disney purchased 160 acres in Anaheim, originally covered with orange groves, to build his dream of a place where parents and children could have fun -- together. (Disneyland) Back to slideshow navigation
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