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How a First-Time Entrepreneur's Kickstarter Project Landed on Toys 'R' Us Shelves in Less Than a Year

Industry insiders laughed at the engineering toy for girls, but its inventor was determined to change the landscape of the 'pink aisle.' Entrepreneur Debbie Sterling shares how she transformed her idea into a million-dollar company. Full story

One woman gives girls tools to build the world

   Melissa Harris-Perry’s “Footsoldier” this week is GoldieBlox founder and CEO Debbie Sterling, who created a toy company to encourage girls to get interested in engineering.

Taco Bell Avoids Childhood-Obesity Debate by Axing Kids' Meals

The Mexican-style fast-food chain said it was discontinuing menu items and toys geared toward children, as the national debate on obesity intensifies. Full story

Is Monopoly phasing out jail to save time?

   Some toy manufacturers are starting to create games for kids on a tight schedule, like Monopoly Empire, which can be won within half an hour.

Harvin's hip immediately an issue for Seahawks

RENTON, Wash. (AP) It didn't take long for the Seattle Seahawks to face a potential injury problem. This one involving their most expensive offseason acquisition, Percy Harvin. The Seahawks' new offensive toy has suffered an unknown hip injury that landed him on the physically u... Full story

Baby Einstein Jumpers Recalled

(NBC News)  A popular infant activity center is being recalled after dozens of reported injuries.The Consumer Products Safety Commission has received reports of bruises, lacerations and a skull fracture resulting from the impact of a small yellow sun toy on the Baby Einstein Activity Jumper.This rec Full story

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Articles

Dirty Dick's Crab House does Christmas in July for charities

Taco Bell axing unpopular kids meals

Strong showing for Hasbro games business lifts shares

On the Call: Hasbro CEO Brian Goldner

Hasbro profit hurt by weak demand for boys' toys

Barbie fights for her life

Ahead of the Bell: Jakks Pacific slumps

Jakks Pacific slashes outlook as key toys fail

Jakks will cut jobs and suspend dividend

Earnings Preview: Mattel to report 2nd-qtr results

Video

  Stepping out with Step2

Jack Vresics, Step2 CEO, discusses how he grew his toys and home & garden company into the world's largest rotational molder of plastics.

  Pipe dreams for the rich and famous

CNBC's Robert Frank picks 3 billionaire toys we wish we had. Only 1 of them is real.

  Pastors hold toy gun exchange

Pastors hope that swapping toy guns with other toys will eventually reduce violent crime. KSDK's Tracy Clemons reports.

  7 non-digital summer games, activities

Video games and smart tablets have captured kids’ attention, but if you’re tired of seeing your children focused on screens, Toy Insider Mom Laurie Schact shares a lineup of playthings that go beyond digital.

  Ouch! Natalie, Willie share worst parenting injuries

TODAY’s Natalie Morales and Willie Geist chat about some of the topics making headlines this morning, including a new list that ranks children’s toys according to what’s most painful to step on, inspiring Natalie to recall an unfortunate incident with a fork.

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Related Photos

A vendor sits in his stall as he sells toys in Benghazi
A vendor sits in his stall as he sells toys in Benghazi

A vendor sits in his stall as he sells toys in Benghazi July 26, 2013. REUTERS/Esam Al-Fetori (LIBYA - Tags: SOCIETY)

Boys play with a toy gun next to a toy stall in Benghazi
Boys play with a toy gun next to a toy stall in Benghazi

Boys play with a toy gun next to a toy stall in Benghazi July 26, 2013. REUTERS/Esam Al-Fetori (LIBYA - Tags: SOCIETY)

Lucio plays with toys in his room with his father Kasilag in the wealthy Ayala Alabang subdivision in Las Pinas
Lucio plays with toys in his room with his father Kasilag in the wealthy Ayala Alabang subdivision in Las Pinas

Lucio, 2, plays with toys in his room with his father Aaron Kasilag in the wealthy Ayala Alabang subdivision in Las Pinas, Metro Manila July 6, 2013. The Philippines was Asia's fastest-growing economy in the first three months of this year, but not all of the population has benefited equally from th

Taco Bell
Taco Bell

Taco Bell will no longer sell kids' meals and toys. The fast food chain said none of its U.S. restaurants will have them by next January.