SANTA CLARA, California (Reuters) - Qualcomm Inc is stepping up its Snapdragon chip branding campaign, including a commercial for movie theaters and television, in a bid to build customer loyalty in an increasingly competitive smartphone industry.Full story
CNBC's Jim Cramer shares his thoughts on the likely reason Qualcomm's stock fell after it reported earnings.
Qualcomm Inc.'s latest quarterly earnings and forecast fell in line with analyst estimates, disillusioning investors spoiled by the company's recent run of success as the growing popularity of smartphones fueled the demand for its mobile microprocessors. Full story
In an interview from the Mobile World Congress in Barcelona, Spain, Paul Jacobs, Chairman & CEO of Qualcomm, discusses how mobile technology is changing the face of the tech world.
Qualcomm's stock is higher after being added to Nomura's U.S. "conviction buy list." Nomura's analyst Romit Shah, offers insight.
CNBC's Jon Fortt reports the details of Qualcomm's Q1 earnings data.
Jim Cramer explains what to watch ahead of the open, including the play on Whole Foods, and Qualcomm.
Paul Jacobs, Chairman & CEO of Qualcomm, discusses his company's better-than-expected earnings, and explains why he is so bullish on the year ahead.
A man walks past a Qualcomm advertising logo at the Mobile World Congress at Barcelona, February 27, 2013. REUTERS/Albert Gea
People sit next to a Qualcomm stand at the Mobile World Congress at Barcelona in this February 27, 2013 file photo. Sharp Corp and Qualcomm Inc have set a new June 30, 2013 deadline for the U.S. chipmaker to pay the second half of an agreed $120 million investment after Sharp failed to meet conditio
People sit next a Qualcomm stand at the Mobile World Congress at Barcelona, February 27, 2013. REUTERS/Albert Gea
Microsoft CEO Steve Ballmer speaks in front of Microsoft products at the Qualcomm pre-show keynote at the Consumer Electronics Show in Las Vegas in this January 7, 2013, file photo. REUTERS/Rick Wilking/Files
