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Omnicom 1Q profit climbs 24 pct on intl sales

Marketing and corporate communications company Omnicom Group Inc. said Tuesday its first-quarter earnings grew 24 percent, spurred in part by international sales growth. Full story

How to Start a Cause-Marketing Campaign

Four ways to give back to the community, while boosting business. Full story

CES 2011: Coke Cola

   MSNBC’s Tamron Hall talks with Joe Tripoli the Chief Marketing and Commercial Officer for Coke Cola at Consumer Electronics Show in Las Vegas.

UK to lure wealthy tourists with "fairytale" breaks

LONDON (Reuters Life!) - Britain's national tourism agency is set to launch a major marketing campaign to persuade more wealthy tourists to spend their cash on luxury holidays in the country's castles, stately homes and theatres. Full story

Does Your Business Hand Out the Good Candy?

Three Halloween-inspired marketing tips to sweeten holiday sales Full story

Msnbc to ‘lean forward’ in new brand campaign

Msnbc cable said it is launching a two-year, multimillion-dollar marketing campaign, embracing its politically progressive identity with the new tagline “Lean Forward.” Full story

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Five Tips for Marketing to College Students

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