Fisher-Price moving, eliminating about 100 NY jobs
Toy maker Fisher-Price says it's moving or eliminating roughly 100 jobs from its New York operations as part of restructuring by parent company Mattel Inc. Full story
American Girl powers Mattel growth as Barbie loses sheen
(Reuters) - Chubby-faced American Girl dolls and the "descendants" of Dracula and Frankenstein's monster are helping Mattel Inc <MAT.O> boost sales to pre-teen girls as its iconic Barbie franchise shows signs of aging. Full story
Mattel quarterly profit rises
(Reuters) - Mattel Inc <MAT.O>, the world's largest toymaker, reported higher first-quarter profit, helped by its efforts to keep a tight lid on costs. Full story
Mattel teaches moms how to play with Hot Wheels
At a tutorial brunch hosted by a Mattel vice president earlier this month, mom bloggers gathered for a tutorial on how to playwith Hot Wheels. The TODAY anchors, along with MSNBC’s Alex Wagner, chat about this and other topics making headlines.
Mattel goes all in on AR for 2013
At last year's Toy Fair, Mattel was all about Apptivity. The line of figures that interact with an iPad didn't exactly revolutionize the industry. But, the company isn't giving up on the concept. In 2013 it's evolving and moving from action figures that you drag across a screen, to much more intera Full story
Mattel raises prices after ho-hum holiday quarter
(Reuters) - Mattel Inc <MAT.O>, the maker of Barbie dolls and Hot Wheels cars, is raising prices globally as it looks to rebound from a lackluster holiday selling season plagued by concerns about the U.S. economy. Full story
Sponsored Links
Video
Mattel donates $250K in toys to TODAY toy drive
Tim Kilpin, executive vice president of the Global Brand Team at Mattel, announces the donation of $250,000 worth of Mattel products to the 19th annual TODAY toy drive.
advertisement | ad info
Related Photos
Demonstrators protest with a performance against a "Barbie Dreamhouse" of Mattel's Barbie dolls in Berlin
Demonstrators protest with a performance against a "Barbie Dreamhouse" of Mattel's Barbie dolls in Berlin, May 16, 2013. REUTERS/Fabrizio Bensch
A topless activist from women's rights group Femen protests outside a "Barbie Dreamhouse" of Mattel's Barbie dolls in Berlin
A topless activist from women's rights group Femen protests outside a "Barbie Dreamhouse" of Mattel's Barbie dolls in Berlin, May 16, 2013. The text on activist's chest reads: 'Life in plastic is not fantastic.' REUTERS/Pawel Kopczynski (GERMANY - Tags: CIVIL UNREST TPX IMAGES OF THE DAY) TEMPLA
