updated 12/10/2009 1:14:34 PM ET 2009-12-10T18:14:34

The Nielsen Co. is selling some of its most prominent trade journals — including The Hollywood Reporter and Billboard — and shutting down Editor & Publisher, which has chronicled the newspaper business for 108 years.

In all, Nielsen is selling eight titles to e5 Global Media LLC, a new company formed by private equity firm Pluribus Capital Management, and Guggenheim Partners, a financial services company. Nielsen said James Finkelstein, who founded Pluribus this year with George Green and Matthew Doull, will serve as e5's chairman.

Along with Editor & Publisher, the company is also shuttering the book review title Kirkus Reviews. The two publications have 18 employees combined. Nielsen would not reveal details about the financial performance of E&P or Kirkus.

Spokesman Gary Holmes said Nielsen is still reviewing its properties to make sure the company is focused on businesses with "the highest potential for growth."

Nielsen is keeping a handful of other media properties, including Contract Magazine and Progressive Grocer.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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