Video: Sponsor: Woods ‘no longer right representative’

  1. Closed captioning of: Sponsor: Woods ‘no longer right representative’

    >>> the hour. here's meredith.

    >> to the latest fallout in the tiger woods saga. accenture has announced its ending their six-year relationship with the golfer. mark potter has more.

    >> reporter: good morning to you, meredith. over the weekend, tiger woods lost his first big sponsor, he and his agent have not commented on that. but the company has had it very clear why it dropped tiger woods . for six years, tiger woods and the global consulting firm , accenture have done business together, with woods appearing in company ads, and accenture calling his success on the golf course , a metaphor for the company's success. but not any more. in a statement sunday, accenture said --

    >> reporter: this makes accenture the first major sponsor to fully cut its ties with woods , since the scandal over his personal life unfolded.

    >> this is the first kind of blow to brand tiger in terms of the business world.

    >> reporter: in the wake of woods ' recent web statements, admitting infidelity and saying he would leave professional golf indefinitely to be with his family, other sponsors are also weighing their relationships with woods now. among them, gillette, which said in a statement --

    >> reporter: at&t said, it's evaluating its relationship with woods . but two other major sponsors, nike and electronic arts , still fully support woods and say their business ties remain solid. over the weekend, woods got another boost, more personally, from the man closest to him on the golf course , who claims he knew nothing about woods ' personal activities.

    >> he's been incredibly gracious with the media. he's never not committed himself to the media and he's been great. he makes one mistake and they run all over the guy.

    >> reporter: but with woods ' latest statement and sponsoring weighing their options, more personal and business trouble could still lie ahead. now meanwhile, the pga tour says it respects woods ' desire to be with his familily now and will woman him back whenever he wishes to return. in the meantime, it could mean a big financial loss for professional golf .

    >> thank you very much. mike

updated 12/13/2009 4:38:00 PM ET 2009-12-13T21:38:00

Global consulting firm Accenture Ltd. is ending its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the last two weeks."

Accenture's announcement Sunday marks the company's first statement since allegations of Woods' multiple infidelities surfaced in recent weeks. The move makes Accenture the first sponsor to cut ties altogether with Woods since his marital troubles came to light and since his statement Friday that the 33-year-old is taking an indefinite leave from golf to work on his marriage.

The relationship between Woods and Accenture goes back six years, with the New York-based firm in 2006 crediting its "Go on, be a Tiger" campaign with boosted its image significantly. Accenture has used Woods to personify its claimed attributes of integrity and high performance.

"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," the company said Sunday, adding that "it wishes only the best for Tiger Woods and his family."

Accenture said it will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.

On Saturday, Gillette, which uses the slogan "The best a man can get," said it won't air advertisements featuring Woods or include him in public appearances for an unspecified amount of time, but didn't say it was terminating their relationship completely. Woods was hired by Gillette in 2007 and has been in ads for Gillette Fusion Power razors with titles like "Phenom" and "Champions" with other stars including tennis great Roger Federer and soccer player Thierry Henry.

Other sponsors continue to stick with Woods for the time being.

Electronic Arts, whose EA Sports division has been selling Tiger Woods video golf games for a decade, said Sunday, "We respect that this is a very difficult, and private, situation for Tiger and his family. At this time, the strategy for our Tiger Woods PGA TOUR business remains unchanged." The game's next edition featuring Woods comes out in six months.

Nike Inc. said late Friday it supports Woods' decision to take time off. Gatorade, a unit of PepsiCo Inc., said previously it supports Woods. AT&T has said it is evaluating its relationship with the golfer. Watch maker Tag Heuer did not return a call Sunday, but its Web site continues to display photos of Woods' wearing the Link and Golf Watch models.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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