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  Taco Bell CEO Explains 'Waffle Taco'

Taco Bell says new value menu may come soon

Taco Bell says its new value menu may go national in coming months. Full story

How to Turn Customers into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty. Full story

Taco Bell promises healthier food by 2020

  The TODAY anchors, joined by chef Giada De Laurentiis, chat about the topics making headlines today, including Taco Bell’s promise to add healthier items to their menu – but not until 2020.

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4 Ways Super Bowl Ads Get Banned

Truffle Fries With That? Fast-Food Franchises Spice Up Their Menus

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  Sneak a peek at the funniest Super Bowl ads

An average 30-second spot during the Super Bowl will set advertisers back about $3.8 million this year, so there’s a lot at stake. Matt Miller of the Association of Independent Commercial Producers provides a sneak peek at what companies like Doritos, Coca-Cola, and Taco Bell have cooked up for the

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FILE-This Wednesday, June 6, 2012, file photo shows a Taco Bell restaurant in Richmond, Va. The fast-food chain announced Wednesday, April 10, 201 that it’s exploring ways to offer more balanced choices and transparency. In a call with reporters, CEO Greg Creed said that could mean new products and

File photograph of the CEO of Taco Bell Greg Creed at the company's corporate headquarters in Irvine
File photograph of the CEO of Taco Bell Greg Creed at the company's corporate headquarters in Irvine

The CEO of Taco Bell, Greg Creed, poses at the company's corporate headquarters in Irvine, California in this January 17, 2012 file photograph. Taco Bell turned in an unexpectedly strong sales in 2012, but delivering a second consecutive year of restaurant sales growth will be a difficult task for

Taco Bell CEO, Greg Creed, poses for a photo at the Taco Bell Headquarters in Irvine
Taco Bell CEO, Greg Creed, poses for a photo at the Taco Bell Headquarters in Irvine

Taco Bell CEO, Greg Creed, poses for a photo at the Taco Bell Headquarters in Irvine, California on March 8, 2013. Taco Bell turned in an unexpectedly strong sales in 2012, but delivering a second consecutive year of restaurant sales growth will be a difficult task for the No. 1 Mexican fast-food ch