Amazon customers are purchasing more Kindle e-books than hardcovers. NBC's Brian Williams reports.
Whether the Kindle will spark a strong quarter for Amazon.
Competition for Kindle is just around the corner, with Farhad Manjoo, "How to Beat the Kindle"; John Dvorak, MarketWatch; and CNBC's Melissa Francis.
Feb. 4: With even self-described "book people" embracing Amazon's Kindle, the e-reader is poised to become the most popular gadget you don't yet have. NBC's Clare Duffy reports.
EMBARGOED UNTIL 8PM PT - WEDNESDAY JULY 28, 2010 - The third-generation Kindle is 21 percent smaller -- and 15 percent lighter -- than its predecessor, with more proportional features, too.
EMBARGOED UNTIL 8PM PDT, WEDNESDAY JULY 28, 2010 - People who buy the new Kindle can pick up a leather case with a retractable light, which is powered directly from the Kindle's battery.
EMBARGOED UNTIL 8PM PDT - WEDNESDAY JULY 28, 2010 Amazon's third-generation Kindle is the sleekest and cheapest yet, with a Wi-Fi only version that starts at $139. The $189 version (3G+Wi-Fi) comes in either white or graphite.