updated 1/7/2010 3:54:59 PM ET 2010-01-07T20:54:59

A new study shows occupancy at Hawaii hotels averaged 63.1 percent in November, down from 63.5 percent recorded in the same month last year.

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Hospitality Advisors LLC said Wednesday that the statewide average daily room rate fell for the 17th consecutive month, dropping 9.4 percent to $161.08 in November.

The company says that led to a 10 percent decline to $101.64 in revenue per available room, a key gauge of hotel profitability and performance.

Oahu was the only island to see occupancy increase in November, up 4.1 percentage points to 72.6 percent.

Hospitality Advisors says the increase was driven by an international convention that brought 30,000 Jehovah's Witnesses to Waikiki during the month.

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