updated 1/13/2010 3:22:20 PM ET 2010-01-13T20:22:20

The Campbell Soup Co. executive who was behind the enduring brands SpaghettiOs and Chunky Soup has died.

  1. More on Food trends
    1. Satisfy your craving

      Look for more exciting eats and foodie trends on the Bites blog

Donald Goerke was 83. A Campbell spokesman confirmed that Goerke died of heart failure Sunday at his home in Delran in southern New Jersey.

Goerke was marketing research director of Campbell's Franco-American line in the early 1960s when his group started dreaming up pasta in shapes that would appeal to kids. He chose the o's. They were marketed with the unforgettable tagline, "Uh-oh, SpaghettiOs."

Later, he helped introduce Chunky Soup, a hearty ready-to-serve soup that stood out from the company's traditional line of condensed soups.

The Waukesha, Wis., native worked for Camden-based Campbell for 35 years, retiring in 1990.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 3.79%
$30K home equity loan FICO 4.99%
$75K home equity loan FICO 4.69%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.83%
13.79%
Cash Back Cards 17.80%
17.78%
Rewards Cards 17.18%
17.17%
Source: Bankrate.com