updated 1/15/2010 1:38:32 PM ET 2010-01-15T18:38:32

Drivers in downtown Moscow squinted in disbelief as an electronic highway billboard blazed a two-minute pornographic video instead of its regular advertising clips.

Late-night traffic on one of the Russian capital's busiest roads slowed Thursday as a couple's explicit escapades appeared on the 9-by-6-meter display.

Some people took pictures of the sight with their mobile phones and posted them on the Internet.

Passer-by Alyona Prokulatova told The Associated Press that she was "so shocked that I couldn't even shoot video or take a picture of it."

The screen's owner, 3 Stars, told the AP that a hacker attack was likely to blame. Police were investigating the incident.

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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