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The Last Word: Beer ad takes on DADT repeal

Who doesn’t like beer? Who doesn't like soldiers? Why not put them together in a beer commercial? A new Budweiser beer commercial will have a lot of people asking, wait a minute, why did that soldier call that guy first and not his mom, girlfriend, or sister to tell them h … Full story

Former beer mogul offers $1.5 million in girlfriend's death

August Busch IV, the former chief of the Budweiser beer empire whose girlfriend died of a drug overdose at his mansion in December, has offered $1.5 million to settle a wrongful death lawsuit filed by her family, an attorney for the woman's son said on Wednesday. Full story

Early ad blitz for Super Bowl

   Budweiser release commercial teasers. Msnbc's Alex Witt talks with marketing expert John Tanlillo.

Busch family touched by scandal, tragedy

For generations, the Busches of St. Louis were the first family of American beer-making, but they have also been touched by scandal, tragedy and allegations of reckless behavior. Full story

Cops probe model's death at beer mogul's home

Police found the body of a 27-year-old woman in the upscale home of ex-Anheuser-Busch CEO August Busch IV, though it could take at least a month before authorities know how she died. Full story

This Bud’s for you ... and it’s free

With its brand sales sinking and image losing ground, Budweiser is launching a new marketing campaign to freshen its image that involves handing out free beer. Full story

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Mini-dressed fans questioned at World Cup

Anheuser-Busch said to be NFL beer sponsor


  Anheuser-Busch to Launch a Free Beer Campaign

Free beer will be given away to Budweiser-hosted happy hours across the nation. Mark DiMassimo, of DiMassimo Brand Advertising, and Robert Passikoff, of Brand Keys, grade the strategy with CNBC.

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Related Photos

Bud Light NFL Pre-Draft Party
Bud Light NFL Pre-Draft Party

NEW YORK, NY - APRIL 27: Pro Football Hall of Fame members Jerry Rice, Warren Moon, Anthony Munoz and Franco Harris discuss the NFL Draft at the Bud Light "Best Round Ever" Pre-Draft Party on April 27, 2011 in New York City. Bud Light, the new official beer of the NFL, offered fans $10 million if