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Adidas targets record soccer sales in World Cup year

HERZOGENAURACH, Germany (Reuters) - German sportswear maker Adidas <ADSGn.DE> expects sales from its soccer division to break the 2 billion euro ($2.7 billion) barrier for the first time in 2014, when the World Cup is played in Brazil, the company said on Tuesday.Full story

Adidas aims for 2013 soccer sales to match previous year

HERZOGENAURACH, Germany (Reuters) - - Sportswear company Adidas is aiming to maintain soccer sales at around 1.7 billion euros ($2.3 billion) in 2013 despite the absence of a major international tournament this year, CEO Herbert Hainer told a news conference on Tuesday. Full story

Kansas reaches 6-year, $26M deal with adidas

The familiar three stripes of adidas will adorn Kansas apparel through at least 2019 after the two sides agreed to renew their partnership in a deal worth in excess of $26 million. Full story

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Adidas drops plan to sell ice hockey business as talks fail

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  Adidas' 'Revolutionary' New Foam

CNBC's Brian Shactman talks to Adidas' America President Patrik Nilsson about the company's new foam and it's impact on sports footwear. The company will start out using the foam in new running shoes at the end of this year.

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A woman walks past an Adidas shop at a shopping district in Beijing
A woman walks past an Adidas shop at a shopping district in Beijing

A woman walks past an Adidas shop at a shopping district in Beijing March 25, 2013. REUTERS/Kim Kyung-Hoon

A giant soccer ball is seen in front of the Adidas building in Landersheim near Strasbourg
A giant soccer ball is seen in front of the Adidas building in Landersheim near Strasbourg

A giant soccer ball is seen in front of the main entrance of the Adidas building in Landersheim near Strasbourg March 31, 2009. REUTERS/Christian Hartmann

Players wearing Puma and an Adidas soccer shoes pose before a friendly soccer match between German sports goods firm Puma and German sporting goods maker Adidas in Herzogenaurach
Players wearing Puma and an Adidas soccer shoes pose before a friendly soccer match between German sports goods firm Puma and German sporting goods maker Adidas in Herzogenaurach

Players wearing Puma and an Adidas soccer shoes pose before a friendly soccer match between German sports goods firm Puma and German sporting goods maker Adidas in Herzogenaurach September 21, 2009. REUTERS/Michaela Rehle

File photo of Rummenigge, CEO of FC Bayern Munich and Adidas' CEO Hainer
File photo of Rummenigge, CEO of FC Bayern Munich and Adidas' CEO Hainer

File photo of Karlheinz Rummenigge, CEO of FC Bayern Munich and Adidas' CEO Herbert Hainer presenting the club's new soccer jersey in Munich April 19, 2011, after Bayern Munich extended its contract with the German sportswear brand Adidas until 2020. Champions League finalists Bayern Munich and Bor