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Adidas targets record soccer sales in World Cup year

HERZOGENAURACH, Germany (Reuters) - German sportswear maker Adidas <ADSGn.DE> expects sales from its soccer division to break the 2 billion euro ($2.7 billion) barrier for the first time in 2014, when the World Cup is played in Brazil, the company said on Tuesday.Full story

Adidas aims for 2013 soccer sales to match previous year

HERZOGENAURACH, Germany (Reuters) - - Sportswear company Adidas is aiming to maintain soccer sales at around 1.7 billion euros ($2.3 billion) in 2013 despite the absence of a major international tournament this year, CEO Herbert Hainer told a news conference on Tuesday. Full story

Adidas drops plan to sell ice hockey business as talks fail

HERZOGENAURACH, Germany (Reuters) - Adidas AG <ADSGn.DE> has dropped the plan to sell its hockey business as potential buyers did not make offers interesting enough for the German sports apparel company, Chief Executive Herbert Hainer said on Thursday. Full story

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  Adidas' 'Revolutionary' New Foam

CNBC's Brian Shactman talks to Adidas' America President Patrik Nilsson about the company's new foam and it's impact on sports footwear. The company will start out using the foam in new running shoes at the end of this year.

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