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How a First-Time Entrepreneur's Kickstarter Project Landed on Toys 'R' Us Shelves in Less Than a Year

Industry insiders laughed at the engineering toy for girls, but its inventor was determined to change the landscape of the 'pink aisle.' Entrepreneur Debbie Sterling shares how she transformed her idea into a million-dollar company. Full story

Strong showing for Hasbro games business lifts shares

(Reuters) - Sales of Hasbro Inc <HAS.O> games, including "Monopoly" and "Magic: The Gathering," jumped 19 percent in the second quarter, suggesting the No. 2 toymaker may be shoring up a weak area that could help offset a steady decline in demand for action figures. Full story

Hasbro profit hurt by weak demand for boys' toys

(Reuters) - Hasbro Inc <HAS.O>, home to brands such as G.I. Joe, Nerf and Mr. Potato Head, posted a lower-than-expected quarterly profit Monday on weak demand for its toys for boys, becoming the third toymaker to fall short of Wall Street expectations in the second quarter. Full story

Hasbro quarterly profit and sales miss analyst estimates

(Reuters) - Hasbro Inc <HAS.O>, the second-largest U.S. toymaker, reported a lower-than-expected quarterly profit on weak demand for its toys for boys. Full story

Inventor of iconic party game Twister dies

The Minnesota man whose Twister game launched decades of awkward social interactions at parties has died. He was 82. Full story

Hasbro buys 70 pct of mobile game maker Backflip

As more people play mobile games, toy company Hasbro Inc. is investing in a company that develops games for smartphones and tablets. Full story

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Cat token to replace iron after vote by Monopoly game fans

Mattel raises prices after ho-hum holiday quarter

Teenager tells Hasbro to end gender stereotyping

'Transformers: Fall of Cybertron' Is a Must for Fans

Video

  Toys, Not Just Child's Play

Brian Goldner, President & CEO of Hasbro, discusses his company's game plan to build its brand and shows which new toys consumers can expect to see hitting the shelves soon.

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Related Photos

File photo of Mr. Monopoly showing new "Monopoly Here & Now: The World Edition" game board at unveiling in New York
File photo of Mr. Monopoly showing new "Monopoly Here & Now: The World Edition" game board at unveiling in New York

"Mr. Monopoly" stands on a large version of the global game board of the new "Monopoly Here & Now: The World Edition" after it was unveiled in New York in this August 20, 2008 file photo. A shift by young boys from action figures to iPads and other mobile devices during play time hurt Hasbro Inc, wh

Big Hugs Elmo toys are displayed at Hasbro's New York office during Toy Fair 2013 in New York
Big Hugs Elmo toys are displayed at Hasbro's New York office during Toy Fair 2013 in New York

Big Hugs Elmo toys are displayed at Hasbro's New York office during Toy Fair 2013 in New York, February 11, 2013. REUTERS/Andrew Kelly/Insider Images (UNITED STATES - Tags: BUSINESS SOCIETY)

A woman demonstrates Big Hugs Elmo at Hasbro's New York office during Toy Fair 2013 in New York
A woman demonstrates Big Hugs Elmo at Hasbro's New York office during Toy Fair 2013 in New York

A woman demonstrates Big Hugs Elmo at Hasbro's New York office during Toy Fair 2013 in New York, February 11, 2013. REUTERS/Andrew Kelly/Insider Images (UNITED STATES - Tags: BUSINESS SOCIETY)

Hasbro Inc handout image shows the new cat token for Monopoly
Hasbro Inc handout image shows the new cat token for Monopoly

The new cat token for Monopoly is seen in this undated Hasbro Inc handout image made available on February 6, 2013. Monopoly fans have voted to make a cat the newest token on the popular board game, replacing the not-so-hot iron, Hasbro Inc said on Wednesday. REUTERS/Hasbro, Inc/Handout (UNITED STAT