Hasbro become premier licensee for Angry Birds
Hasbro Inc. and Rovio Entertainment said Monday that they've expanded their licensing agreement to make Hasbro the premier toy licensee for the Angry Birds brand. Full story
Toys, Not Just Child's Play
Brian Goldner, President & CEO of Hasbro, discusses his company's game plan to build its brand and shows which new toys consumers can expect to see hitting the shelves soon.
In Monopoly, iron is out and cat is in
Hasbro asked Monopoly players to vote on which piece ought to be removed from the game and which new token ought to be added. NBC’s Brian Williams reports.
Cat token to replace iron after vote by Monopoly game fans
NEW YORK (Reuters) - Monopoly fans have voted to make a cat the newest token in the popular board game, replacing the not-so-hot iron, toymaker Hasbro Inc said on Wednesday. Full story
Mattel raises prices after ho-hum holiday quarter
(Reuters) - Mattel Inc <MAT.O>, the maker of Barbie dolls and Hot Wheels cars, is raising prices globally as it looks to rebound from a lackluster holiday selling season plagued by concerns about the U.S. economy. Full story
Which Monopoly token should ‘go to jail’
Hasbro, maker of the board game Monopoly, is going to introduce a new token, but first one of the classic tokens will have to go. The TODAY anchors, and many of the game’s fans, are up in arms at the thought that their favorite game piece might bite the dust.
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Teen girl petitions Hasbro gender stereotypes
This week's "Foot Soldier" is 13-year-old McKenna Pope, who successfully petitioned Hasbro for its gender stereotypes in designs of their Easy-Bake Oven.
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Related Photos
Big Hugs Elmo toys are displayed at Hasbro's New York office during Toy Fair 2013 in New York
Big Hugs Elmo toys are displayed at Hasbro's New York office during Toy Fair 2013 in New York, February 11, 2013. REUTERS/Andrew Kelly/Insider Images (UNITED STATES - Tags: BUSINESS SOCIETY)
A woman demonstrates Big Hugs Elmo at Hasbro's New York office during Toy Fair 2013 in New York
A woman demonstrates Big Hugs Elmo at Hasbro's New York office during Toy Fair 2013 in New York, February 11, 2013. REUTERS/Andrew Kelly/Insider Images (UNITED STATES - Tags: BUSINESS SOCIETY)
Hasbro Inc handout image shows the new cat token for Monopoly
The new cat token for Monopoly is seen in this undated Hasbro Inc handout image made available on February 6, 2013. Monopoly fans have voted to make a cat the newest token on the popular board game, replacing the not-so-hot iron, Hasbro Inc said on Wednesday. REUTERS/Hasbro, Inc/Handout (UNITED STAT
Hasbro Inc handout image shows the new cat token for Monopoly with the other remaining tokens in the game
The new cat token for Monopoly is seen with the other remaining tokens in the game in this undated Hasbro Inc handout image made available on February 6, 2013. Monopoly fans have voted to make a cat the newest token on the popular board game, replacing the not-so-hot iron, Hasbro Inc said on Wednes
