CNBC's Brian Shactman and the "Street Signs" crew discuss news Tiger Woods' resurgence back to #1, which has also pushed golf's TV ratings higher. Some predict it will help the Nike brand, as well.
Adam Scott of Australia and Tiger Woods of the U.S. practice swings on the first teen during the final round of the British Open golf Championship at Muirfield in Scotland July 21, 2013. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF)
Lee Westwood of England and Tiger Woods of the U.S. wait to tee off on the first hole during the third round of the British Open golf Championship at Muirfield in Scotland July 20, 2013. REUTERS/Brian Snyder (BRITAIN - Tags: SPORT GOLF)
GULLANE, SCOTLAND - JULY 19: Tiger Woods of the United States lines up a putt on the 1st green during the second round of the 142nd Open Championship at Muirfield on July 19, 2013 in Gullane, Scotland.
epa03792380 Tiger Woods of the USA reacts as he finishes his round during the first day of the British Open Golf Championship at Muirfield, Gullane, Scotland, Britain, 18 July 2013. EPA/GERRY PENNY