CNBC's Brian Shactman and the "Street Signs" crew discuss news Tiger Woods' resurgence back to #1, which has also pushed golf's TV ratings higher. Some predict it will help the Nike brand, as well.
PONTE VEDRA BEACH, FL - MAY 12: Tiger Woods of the USA reacts to his missed birdie putt on the ninth green during the final round of THE PLAYERS Championship at THE PLAYERS Stadium course at TPC Sawgrass on May 12, 2013 in Ponte Vedra Beach, Florida.
Tiger Woods walks up the fairway on the 18th hole during the final round of The Players Championship PGA golf tournament at TPC Sawgrass in Ponte Vedra Beach, Florida May 12, 2013. REUTERS/Chris Keane (UNITED STATES - Tags: SPORT GOLF)