Video: Blame the weather. No, really!

updated 3/3/2010 4:59:23 PM ET 2010-03-03T21:59:23

Most retail sectors including electronics and luxury items saw sales gains in February, data released Wednesday show, though snowstorms that shut in shoppers also chilled sales at women's clothing stores.

The latest numbers from MasterCard Advisors' SpendingPulse also show online sales rose sharply and sales of footwear and men's clothing also increased compared with a year earlier.

The figures, which track transactions in all forms including cash, really just signal stabilization, however, analysts said, because February 2009 sales were abysmal and consumer confidence had hit an all-time low.

"The disruptive weather did impact things," said Michael McNamara, vice president of research and analysis for SpendingPulse.

But spending overall remains tepid amid high unemployment and tight credit, he said. Clothing sales fell 1.8 percent on top of an 11.8 percent drop in February 2009. Women's clothing sales fell 1.6 percent last month, while sales of men's clothing rose 5.7 percent and footwear rose 2.2 percent.

Showing the most improvement for Jan. 31 to Feb. 27, compared with a year earlier, were:

  • Consumer electronics, up 5.8 percent, for a sixth monthly increase.
  • Luxury sales, excluding jewelry, up 15.2 percent, following gains of 8.1 percent in January and 5.5 percent in December.
  • Online sales, up 16.7 percent, though the average transaction shrank 3.7 percent.

The figures come a day before retailers report on their sales at stores open at least a year. Analysts predict chains saw the figure grow modestly for the third straight month. The sales comparison is considered a key indicator for retailers because it excludes sales at stores that open or close during the year.

Real test coming
Ken Perkins, president of RetailMetrics market research firm, said February customer "traffic was good in between the snowstorms," and shoppers appeared to buy regular-priced spring fashions despite the snow, an encouraging sign for the economy.

"Retailers seem not to have needed extreme discounting to drive traffic to their stores," McNamara agreed.

The real test will come later when monthly figures are being compared with last spring, summer and fall's more stable spending patterns. February — sandwiched between post-holiday clearance and spring — is the second-least important month of the year for retailers after January. Analysts see combined data for March and April as a more accurate measure of consumer behavior.

"The impacts from nature and the light volume of February sales make it difficult to read too much into the this month's performance," said Michael P. Niemira, chief economist at the International Council of Shopping Centers.

He estimated that his group's index of sales at stores open at least a year will show a 2 percent rise for February when it's released Thursday. The index gained 3 percent in January and 3.6 percent in December. In February 2009, it fell 4.3 percent.

The index includes about 30 retailers but not Wal-Mart Stores Inc., the world's largest retailer, which stopped releasing monthly results last year.

Consumer confidence down
Analysts will study retailers' reports for signs the economic rebound might strengthen. That's because most economists agree that business investments and exports may drive a short-term recovery, but a robust turnaround in consumer spending is essential to keep it going.

Consumer confidence dove unexpectedly in February. And unemployment, 9.7 percent in January, was expected to increase to 9.8 percent in February. Economists say snowstorms could have inflated job losses by as much as 100,000. The Labor Department is to report job figures on Friday.

Some retailers have said February turned out better than expected. Victoria's Secret parent Limited Brands Inc., which had forecast flat sales, now expects to report sales to rise by a high single- to low double-digit percentage for February at stores open at least a year.

TJX Cos., which sells discounted fashions and home goods at TJ Maxx and HomeGoods, told investors it expects the figure to rise 8 to 9 percent. Kohl's officials also forecast a strong report.

Analysts surveyed by Thomson Reuters expect the biggest increase at discount chains and warehouse club operators such as Costco Wholesale Corp. Luxury stores also are to report increases, though they're benefiting the most because they were hit the hardest a year ago.

Teen retailer Abercrombie & Fitch Co. is expected to perform worst, a 7.1 percent drop, because shoppers went elsewhere for lower-price alternatives.

Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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