updated 3/10/2010 2:04:25 PM ET 2010-03-10T19:04:25

Hospitality Advisors LLC says hotel occupancy in Hawaii increased during four of the past five months, indicating the market is beginning to recover.

  1. Don't miss these Travel stories
    1. Lords of the gourd compete for Punkin Chunkin honors

      With teams using more than 100 unique apparatuses to launch globular projectiles a half-mile or more, the 27th annual World Championship Punkin Chunkin event is our pick as November’s Weird Festival of the Month.

    2. Airports, airlines work hard to return your lost items
    3. Expert: Tourist hordes threaten Sistine Chapel's art
    4. MGM Grand wants Las Vegas guests to Stay Well
    5. Report: Airlines collecting $36.1B in fees this year

Its new report released Wednesday said occupancy in January stood at 66.5 percent, up from 63.1 percent in January of last year.

However, continued price discounting led to a 10.4 percent drop in the average daily room rate to $176.88.

Hospitality Advisors says the higher rate of occupancy coupled with a lower room rate led to a 5.6 percent drop in revenue per available room to $117.63 for January.

It says statewide room revenue in January fell by an estimated $9.3 million to $206.7 million.

Oahu led the state in hotel occupancy in January at 72.1 percent, followed by Maui, Kauai and the Big Island.

Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments