Image: Artya coprolite watch
Anthony Finnerty  /  Artya
This luxury watch from Switzerland's Artya features a face made from fossilized dinosaur dung.
updated 3/15/2010 3:30:52 PM ET 2010-03-15T19:30:52

A Swiss watchmaker is hoping to raise a stink with an expensive timepiece that eschews the trade's standard gold, diamond or titanium fittings for a more earthy substance — dinosaur dung.

Vesenaz, Switzerland-based company Artya says the watch set in fossilized feces will sell for $11,290 and comes with a strap made with skin from an American cane toad.

Designer Yvan Arpa said Monday the coprolite came from a plant-eater that died about 100 million years ago in what is now the U.S.

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