AT&T National - Final Round
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Tiger Woods will replace the AT&T logo on his golf bag when he returns at the Masters, his agent said Friday. The move comes after the company dropped him as a sponsor Dec. 31 in the midst of the infidelity scandal.
By
updated 3/19/2010 2:18:39 PM ET 2010-03-19T18:18:39

Tiger Woods will feature a new Nike logo on his golf bag, replacing AT&T, when he returns to play at the Masters next month, his agent said Friday.

"We are not actively pursuing new business partnerships at this point in time," Mark Steinberg, Woods' agent at IMG, said Friday in a text message. Steinberg said Woods will be using the "TW" brand at Nike, his longest corporate sponsor.

The "TW" brand logo will be the fourth logo on Woods' bag in his professional career. He started with Titleist from 1996 before signing an endorsement deal with Buick that lasted through the 2008, ending early when GM filed for bankruptcy.

The golf bag and hat are the two areas in golf where companies get the most television exposure.

AT&T dropped him as a sponsor Dec. 31 in the midst of the infidelity scandal. It was the second sponsor — behind Accenture — to drop Woods over revelations he had been cheating on his wife. AT&T is still the title sponsor of Woods' tournament, although Woods will not be the tournament host this year.

Most of Nike's golfers have a clean look, with only the swoosh visible from head-to-toe. Woods was among the exceptions. Anthony Kim recently signed a deal to have Royal Bank of Canada on his bag.

Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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