updated 5/10/2010 4:17:50 PM ET 2010-05-10T20:17:50

On Thursday, May 20 at 1:00 p.m. ET, Siteworx will host a live Web event titled, Fundamentals of Organic Search Engine Optimization (SEO).

SEO is a perennial topic of interest for interactive marketers across all sectors -- business-to-business and business-to-consumer. And as the cost and complexity of paid search campaigns continues to increase, marketers are looking to gain competitive advantage for keyword searches using the most cost-effective means available.

The Fundamentals of Organic SEO webinar will provide attendees with an update on the key trends and implications they should consider when building and managing an organic SEO program. Specifically, the webinar will address:

  • Critical content management practices that impact organic search engine results
  • Top strategies for measuring and improving your organic search rankings
  • A review of some of the most effective tools -- including low- and no-cost options -- to help manage an SEO program
  • Planning steps to align resources and tools so that you can conduct an effective SEO program while reducing your overall costs for paid search campaigns

Our Webinar Presenters

Albert Thibault, Senior Account Executive, Siteworx, Inc.
Albert began his career with J. Walter Thompson where he worked in Chicago and Singapore on a wide variety of brands, including United Airlines, Marriott, Arthur Andersen and Computer Sciences Corporation. As the head of the JWT Washington, DC office, Albert was responsible for award winning work on behalf of the U.S. Department of State and the Border Patrol. Leaving traditional advertising to focus on interactive marketing, Albert continued to work with federal government agencies such as the National Highway Traffic Safety and the Office of Naval Research. Today, he works with a range of government, non-profit and commercial clients to help them achieve their business goals on the Web. Albert holds a B.A. in Political Science from the University of Chicago.

Gregg Wyland, Director of Product Management, Siteworx, Inc.
Gregg manages the Siteworx SEO Consulting Practice with specific emphasis on helping clients align their content management processes and tools with proven best practice approaches that improve organic search engine results. Gregg has over 11 years experience in all areas of the Web including product management, project management, search engine optimization, email marketing and graphic design. Prior to Siteworx, Gregg held product management and campaign management positions for Exmplar, Inc. where he oversaw development of a self-service production email solution and managed production of email marketing campaigns for leading retailers such as Staples, 1-800-Flowers.com, HSN Improvements and Kraft Foods.

To participate in this live event, register here: Fundamentals of Organic Search Engine Optimization (SEO).

If you have specific questions you'd like to address to Wyland or Thibault, direct message us at http://www.twitter.com/siteworx.

Siteworx offers a continuing series of Web events on a wide range of topics including user-centered design, interactive marketing, and Web strategy. An overview of its most recent event, "Web Content Management (WCM) at the Nexus of Your Marketing and Customer Experience Strategy," featuring Forrester Senior Research Analyst, Stephen Powers, is available on the Siteworx blog.

About Siteworx, Inc.

Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), agile design, enterprise search and analytics solutions. Through an unmatched combination of user-centered design, testing and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders in media, hospitality, financial and insurance, nonprofits and a host of other industry verticals design and build elegant, addictive and enduring Web and mobile experiences. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit www.siteworx.com.

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