updated 5/10/2010 5:11:33 PM ET 2010-05-10T21:11:33

Viveka von Rosen, CEO of Linked Into Business, recently interviewed the CEO of Jennings Social Media Marketing regarding tips for small business owners and entrepreneurs who need to market themselves via the Web.

The hour-long podcast interview is available at tiny.cc/Jenningsinterview. Valerie Jennings, who founded her company seven years ago, is available for questions via Twitter @valeriejennings.

During part of her interview, Jennings offers tips for viralizing videos. "There are many opportunities for a Web video. The reason I like to utilize video is because of search engine optimization. That means: how people are searching for your name, your company and the types of keywords your prospects might be using. For example, if I'm working with a green company, I need to have specific tags included in my video such as green or recycling. However, it is possible I may need to run a keyword search report to identify the most searched for words that are specific to my client. Additionally, my video headline and descriptions are critical to search engine optimization and will need these targeted keywords included in them. The video sites that I prefer are YouTube, MetaCafé, Vimeo and others. Of course, there are some other video sites that will be similar to YouTube for health care or YouTube for travel that may need to be incorporated into the video strategy," explained Jennings.

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from Web site design and development to viral videos.

Valerie Jennings is the founder and CEO of Jennings Social Media Marketing. She started the company in June 2003 from her home in Overland Park, Kan, and now, the CEO works with an exclusive client list from around the world, developing trade secret information based on measurable outcomes. Read more: http://www.jenningssocialmedia.com/about/.

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