updated 5/10/2010 5:35:54 PM ET 2010-05-10T21:35:54

In conjunction with the release of its financial results for the first quarter ended March 31, 2010, Sterling Shoes Income Fund (TSX: SSI.UN)(TSX: SSI.DB) will host a conference call at 9:00am Pacific daylight time, (12:00pm Eastern daylight time) on Wednesday, May 12, 2010.

Jeremy Horwitz, President and CEO, Daniel Gumprich, CFO, Colin Romain, VP Operations and Mannie Druker, VP Finance and Leasing of Sterling Shoes G.P. Inc. will review the first quarter ended March 31, 2010 financial results and corporate developments. The financial results will be released by newswire on May 11, 2010.

To participate in this conference call, please dial one of the following numbers approximately 5 minutes prior to the commencement of the call:

Toll-free: 1.866.225.0198

GTA local and international: 1.416.340.8061

Should you be unable to participate, a replay will be available until May 26, 2010 by dialing one of the following numbers with the pass-code 3471300:

Toll-free: 1.800.408.3053

GTA local and international: 1.416.695.5800

We look forward to having you participate in our call.

About Sterling Shoes Income Fund

Sterling Shoes is a leading Vancouver-based footwear retailer offering a broad selection of private label and brand name shoes and accessories across five Canadian provinces through its six separate retail banners: Sterling, Joneve, Shoe Warehouse, Freedman Shoes, Gia and Sterling Outlet. Since 1987, Sterling Shoes has grown from five shopping mall locations to 160 stores (as at May 9, 2010) located primarily in high-traffic, high-visibility locations within enclosed shopping malls, on high streets and in strip malls. Sterling Shoes currently employs over 1,300 employees, and its sales for the twelve month period-ended December 31, 2009 were $131.2 million. Sterling Shoes' units are listed on the Toronto Stock Exchange under the symbol SSI.UN. The Fund's convertible unsecured subordinated debentures are listed on the Toronto Stock Exchange under the symbol SSI.DB.

Additional information about Sterling Shoes Income Fund can be found in the disclosure documents filed by Sterling Shoes Income Fund with the securities regulatory authorities, available at www.sedar.com or on our website at www.SterlingShoesIncomeFund.com.

© Marketwire 2013

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