BRIAN WILLIAMS, anchor:
Our final story here tonight comes from
. It involves a
often considered synonymous with
. A few executives at
wrote a memo. They briefly thought it would be a good idea to, quote, "communicate our brand as
going forward." Well, what about those of us who own what we like to call a
? What about one of the great names in the car business? That idea didn't last long, it turns out. The story from
KEVIN TIBBLES reporting:
's driving it, it's got to be an American icon. Hey,
even sang about it.
went to the levee...
Mr. DON McLEAN:
to the levee...
...he drove his
, not his
. It was a generational thing. Cool dads drove a
had a '
, or a
. I wanted one. So news
employees were being told to stop using the word
came as a bit of a shock.
Ms. LAURA RIES (Marketing Analyst):
And everyone went, what? What are they doing? GM got a lot of calls. People were going nuts.
Sweet! In today's papers,
's own ads were using the word
. In a statement
explains it's all a misunderstanding due to a poorly worded memo. "We love
. In no way are we discouraging customers or fans from using the name," it says.
Once upon a time
tried to fiddle with the tried and true. That didn't last too long, either.
and loves his 'vette.
Mr. JOHN KURTZ:
It's part of the fabric of the
Should they change it?
They can't change it.
So what's in a name?
for my lifetime.
Now there's some old-fashioned
brand loyalty for you.
That's baseball, hot dogs, apple pie and
Appropriate story, too, because
, the best Canadian import since
, became an