updated 6/17/2010 11:30:37 AM ET 2010-06-17T15:30:37

One of South Carolina's biggest tourist attractions is celebrating its 15th birthday with a 10-day celebration.

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The party at Broadway at the Beach in Myrtle Beach begins Thursday with a concert by the New Orleans-based group Cowboy Mouth. On Saturday there's a concert by Everclear.

Then on June 26th — a week from Saturday — the celebration winds up with party featuring a parade, concerts, fireworks and cake for more than 500 people.

Broadway at the Beach is a $250 million attraction with three theaters, 19 restaurants and more than 100 specialty shops as well as nightclubs and hotels.

It is among the most popular attractions in Myrtle Beach, which is the heart of South Carolina's more than $18 billion tourism industry.

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