Canadian airline WestJet said Friday it has cut all its full-price fares by 25 percent — a move it says is an effort to give customers a more upfront pricing plan.
The low fares will span the airline's entire schedule, which is posted 330 days ahead of departure.
The airline said the new lower prices will let customers buy without waiting for a fare sale. But it isn't clear whether the announcement means WestJet is no longer going to offer fare sales. The company didn't immediately return a call for comment.
WestJet issued a statement saying that passengers "are frustrated at the unpredictability of fares with seat sales only available up to a few months in advance."
WestJet was founded in 1996. One of its co-founders, David Neeleman, later went on to found JetBlue Airways.