updated 6/21/2010 12:17:25 PM ET 2010-06-21T16:17:25

Direct Air just announced that it is adding even more nonstop flights to one of America’s favorite family destinations, Myrtle Beach — and rates start from as little as $99 one-way.

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Never heard of this Myrtle Beach-based airline? Direct Air’s flights are public charters operated by Virgin America and USA Jet — so it’s unlikely that you’ll see it pop up in an airfare search on most major Web sites. Although Direct Air’s route network and flight schedules aren’t as robust as that of other domestic carriers, its flights are often significantly less pricey.

The value: Many of these flights take off from smaller hubs that offer a handful of airline options so prices are much higher than major cities. Direct Air’s rates are easily $150-$250 less than competitors, plus you get the luxury of flying nonstop.

The catch: Some flights are seasonal, and baggage charges apply.

The details: For more information, check out

We’ve got more: Check out our Myrtle Beach Travel Guide for tips and advice on what to see and do.

If you know your dates, check hotel rates on our Travel Search price comparison tool.

Get a ride to the beach with our Car Rentals Deals

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