NEW YORK — TODAYshow.com announced the launch of “TODAY in 2 Minutes,” a first look at the news headlines, weather and stories on TODAY. Natalie Morales will anchor the new program which will be featured on TODAYshow.com at 6:30 a.m. (ET) each weekday morning (http://bit.ly/todayin2). “TODAY in 2 Minutes” will also be available on MSN.com.
“Today”, America’s #1 morning program for 750 consecutive weeks, continues to innovate and experiment with new ways to engage its audience. “TODAY in 2 Minutes” allows viewers to stay connected to “Today” by getting a snapshot of the news of the day they are about to begin.
"In 2009, TODAYshow.com had more video streams than the combined total for all of ABC News and CBS News sites,” said ‘Today’ Executive Producer Jim Bell. “It has become the place for people to get important health information, recipes, videos and much more when the show is over. ‘TODAY in 2 minutes’ is for people who can’t wait until 7 a.m. to quickly get the news of the day from a place they know and trust."
“We’re focused on delivering the news people want, when, where and how they want it. ‘TODAY in 2’ is one more way for TODAYshow.com to connect our audience with the stories that will shape their day,” said Editor-in-Chief Jennifer Sizemore.
“TODAYshow.com is a valued partner on MSN.com – providing the latest news and lifestyle information from the #1 morning program,” said Lisa Gurry, Senior Director, MSN. “TODAY in 2 Minutes offers a great way for our MSN audience to get the latest news and stories from sources they can trust – helping them start their day informed and entertained.”
Buick is the advertising launch sponsor for “TODAY In 2 Minutes.”
TODAYshow.com is the online home for America’s #1 morning show. The site is the first stop for consumers interested in news, advice and lifestyle information of all kinds. In addition to interviews and tips from NBC’s TODAY show, the site offers a behind-the-scenes blog with anchors and regular expert columns on everything from food and wine to travel, fashion and relationships. TODAYshow.com also offers original web-only reporting and interactive features to help make sense of the latest news and trends. The site’s message boards, blogs and user-generated content connect members of the TODAY community and allow visitors to share advice and opinions.