updated 8/30/2010 12:45:27 AM ET 2010-08-30T04:45:27

LONDON and BOGOTA, Colombia, Aug. 27, 2010 (GLOBE NEWSWIRE) -- Comcel, the largest Mobile Operator in Colombia, and ROK Entertainment Group, the mobile technology, applications and services company, have today announced the launch of Ideas Web TV, a streamed, on-demand mobile TV subscription service.

Powered by ROK's award-winning 'ROK TV' video-streaming technology, Ideas Web TV will offer an initial package of Mobile TV channels to include  Discovery Movil, Discovery Kids, Nickelodeon, Playboy Lifestyle, ESPN, ESPN-X, Wappo TV, Disney Channel and National Geographic.

http://www.ideascomcel.com/index.aspx?IdeasWebTv *

The deployment of Ideas Web TV in Colombia follows the successful launch of ROK-powered Ideas TV with Comcel's parent group America Movil and its operator Telcel, in Mexico in September 2008.

Comcel has stated its delight in joining Telcel in being able to offer its customers the highest quality streamed mobile TV service available which it will promote as a monthly subscription service priced at $15,000 COP per month (approximately USD $8.25 per month).

Commenting on the deployment of Ideas Web TV in Colombia, Jonathan Kendrick, Chairman and CEO of ROK, said, "We are delighted to be working with Comcel in Colombia as this represents another major milestone in our global roll-out of our revenue-generating mobile entertainment services."

About Comcel:

Founded in 1994, Comunicacion Celular S.A. (Comcel S.A.), owned by América Móvil, is the largest mobile phone company in Colombia, with 28 million subscribers (70% market share). More information at www.comcel.com.co and at http://www.ideascomcel.com/index.aspx?IdeasWebTv*

About ROK:

Founded in 2004, ROK Entertainment Group is a mobile technologies, applications and services development company with a suite of revenue-generating mobile services which it licenses to Mobile Operators and Handset Manufacturers worldwide. Headquartered in the UK, ROK is best known for its award-winning mobile TV services which streams video – live and on demand – over 2.5G, 3G and Wi-Fi®. In addition, ROK has 5 patent awards and many more patent applications in place.  For more information, please visit: www.rokent.com .

The ROK Entertainment Group logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5361

Forward-Looking Statement:

The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group's control.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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