updated 8/30/2010 8:45:56 AM ET 2010-08-30T12:45:56

SANTA CRUZ, Calif., Aug. 30, 2010 (GLOBE NEWSWIRE) -- Nature's Peak / Everock, Inc. (Pink Sheets:EVRN) announced today that it has designed and ordered new end aisle, point of sale and deli counter display racks.

A photo accompanying this release can be found at: https://www.issuerdirect.com/corporate/mediaroom/69061

Paul Wilkinson, CEO of Nature's Peak / Everock, said, "Our goal is to make VeggieSpread and VeggieDip jump off the shelves in retail stores. We expect delivery of the racks in September and to begin sending them to select retailers as part of our marketing efforts with them."

"The racks and other marketing materials we'll create are part of our ongoing programs to support retailers and invite consumers to try our product."

Nature's Peak end of aisle racks hold 8 cases of product and the retailer can put 3 SKU's each of VeggieDip and VeggieSpread for easy reach for customers.

The deli rack display makes it very easy for customers to see the VeggieSpread while they make an order or purchase at the deli counter.

"We expect the new racks will increase overall retail sales. And we believe Deli Managers will want to order VeggieSpread in larger quantities for sandwich preparation."

"This complements our neck tag coupon promotion of providing $1.00 off coupon to the consumer at the time of purchase or to be used for their next purchase of VeggieDip or VeggieSpread," Wilkinson added.

About Nature's Peak / Everock:

Nature's Peak produces a line of all-natural gourmet vegetable dips and sandwich spreads marketed under the Nature's Peak brand.

Both VeggieDip and VeggieSpread are 100% all-natural, vegetarian, Kosher and gluten-free, and contain no preservatives, artificial ingredients, trans-fats, or sugars. There are six flavors in each product line, including novel delicious flavor combinations.

Nature's Peak products are marketed through its Master Broker to natural food stores, specialty groceries as well as regional and national grocery chains. Our products will also be available to restaurants, delis and other food service providers across America.

Visit our website at www.NaturesPeak.com to learn more about our products and to discover new and delicious recipe ideas.

Forward-Looking Statements:

This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. These statements are identified as any statement that does not relate strictly to historical or current facts. They use words such as "anticipates," "intends," "plans," "expects," "will," and other words and phrases of similar meaning. In all cases, a broad variety of assumptions can affect the realization of the expectations or forecasts in those statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, the Company's ability to develop operations, the Company's ability to consummate and complete an acquisition, the Company's access to future capital, the successful integration of acquired companies, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition, sales and other factors that may be identified from time to time in the Company's public announcements. Consequently, no forward-looking statement can be guaranteed. Actual future results may vary materially.

This press release is provided for information purposes only and is not intended to constitute an offer to sell or a solicitation of an offer to buy securities.

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