updated 8/31/2010 4:46:02 PM ET 2010-08-31T20:46:02

ATLANTA, Aug. 31, 2010 (GLOBE NEWSWIRE) -- Which Wich Superior Sandwiches, an award-winning, national sandwich concept, opened in Alpharetta, Georgia, on August 15, 2010. The Alpharetta Which Wich is located at 5250 Windward Pkwy., Ste. 111, between GA 400 and Alpharetta Hwy. 9. The store is open daily, from 11 am-10 pm. Customers can reach the store at 770-777-9424 (phone), 770-777-9425 (fax), or windward@whichwich.net.

Which Wich offers more than 50 varieties of customizable, toasted "wiches," from the signature Wicked® sandwich, loaded with five meats (turkey, ham, roast beef, pepperoni, and bacon) and a choice of three cheeses, to unique items such as Thank You Turkey®, with stuffing and cranberry sauce. The Which Wich menu also includes plenty of vegetarian options, such as tomato & avocado and black bean patty, as well as several healthy wiches for less than 400 calories each. Guests can dine in or take out. Catering is also available.

Which Wich is also known for its creative ordering system. Guests use red Sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the bread, cheese, spreads, and toppings. The sandwiches are prepared to guests' exact specifications and delivered in personalized sandwich bags. After they've enjoyed their wiches, guests are encouraged to draw on their bags using red Sharpies and hang their "artwork" on the community wall.

"Which Wich may be a hidden gem now, but we know the vibes will get out quickly," says owner Caleb Soong. "Eating at Which Wich is more than just a meal; it's an experience. Our staff is committed to preparing the best sandwiches and serving them with pride."

In addition to customized, toasted wiches, customers can enjoy hand-dipped shakes, signature house chips, and just-out-of-the-oven cookies in an edgy yet inviting environment. Which Wich locations feature music from Aware Records, newspaper reading stations, free wi-fi, and a community wall showcasing the sandwich bag artwork.

About Which Wich Superior Sandwiches

Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation's Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has more than 110 locations in 20 states. For more information, visit www.whichwich.com or www.facebook.com/whichwich .

The Which Wich Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7642

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