updated 9/1/2010 8:20:04 AM ET 2010-09-01T12:20:04

SAN DIEGO, Sept. 1, 2010 (GLOBE NEWSWIRE) -- GreenHouse Holdings, Inc. (OTCBB:GRHU), a San Diego, California based integrated energy solutions provider and developer of eco-friendly infrastructure, today announced that PepsiCo® will partner with GreenHouse to utilize Southern California Edison's (SCE) Automated Demand Response (Auto-DR) program at its Buena Park bottling plant. GreenHouse is a qualified service provider of SCE's Auto-DR program, providing site assessment, feasibility studies, project development, engineering, installation of enabling technologies and complete processing of all incentives. 

The Auto-DR program offers significant financial incentives and technical support to SCE customers with automated load control systems that participate in demand response events.  Auto-DR uses control systems to automatically achieve specified energy demand reductions (kW and duration) during periods of peak energy demand. 

"Auto-DR is a perfect complement to Greenhouse's vision to help our clients reduce energy consumption by deploying state-of-the-art technology," says Rob Davis, Vice President of GreenHouse Holdings, Inc. "We are truly honored to be selected to partner with Pepsi and we are looking forward to the Auto-DR projects as the first of many opportunities to be included in Pepsi's corporate sustainability initiatives. This project goes to the heart of Greenhouse's mission to deliver green solutions that reduce energy consumption with a positive return on investment."

PepsiCo is a recognized leader in the beverage industry for their efforts in sustainability and energy efficiency by consistently operating their plants in the most energy-conscious manner possible.

"It's clear to Pepsi that both Southern California Edison and GreenHouse are working in the best interests of Pepsi and other ratepayers with their Auto-DR program," said Pablo Cussatti, Vice President of Manufacturing at Pepsi Beverages Company West. "We are pleased to be doing our part for the environment and promote the responsible management of critical resources like the electric grid."

In utilizing the Auto-DR system, Pepsi can shed or reduce electric consumption during costly peak energy periods when the demand is highest. In addition, the system provides Pepsi the ability to reduce operating costs by curtailing the use and purchase of electricity. Pepsi will then receive financial incentives from SCE for doing so.

About GreenHouse Holdings, Inc. 

GreenHouse is a San Diego, California based developer of sustainable and eco-friendly energy solutions and infrastructure that can be rapidly deployed establishing the standard for delivering sustainable self-sufficiency to the world. The company delivers global energy solutions, also serving as a provider of non-corn based ethanol fuel. Its three primary business segments--GreenHouse Builders, GreenHouse Energy and GreenHouse Community--address broad markets from homeowners and the building industry to corporations, governments, and Third World countries. GreenHouse offers consumers effective home improvement products that improve the environment and benefit homeowners financially through lower energy bills and reduced maintenance expenses. For more information, please visit: www.greenhouseintl.com or the GreenHouse YouTube channel at http://www.youtube.com/greenhouseintl.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements that reflect the Company's current expectation regarding future events. Actual events could differ materially and substantially from those projected herein and depend on a number of factors. Certain statements in this release, and other written or oral statements made by GreenHouse Holdings, Inc. are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.

This highest-value, lowest cost press release is a service of So Act Network's Press Club. www.pressclub.biz

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