updated 9/1/2010 8:45:44 AM ET 2010-09-01T12:45:44

CHANDLER, Ariz., Sept. 1, 2010 (GLOBE NEWSWIRE) -- Phoenix, Arizona will play host to a first-of-its kind event called Scrum Beyond Software beginning September 24, 2010. Run in an Open Space Technology format, the three-day collaborative conference will explore how Scrum, a framework historically used to manage complex information technology projects, can be applied outside the software world.

Scrum Beyond Software will bring the existing Scrum community together with those who are looking for an effective way to juggle competing priorities and get the right work done on time and on budget in any industry. The Open Space structure is unlike traditional conferences in that the attendees self-organize to create the agenda based on what they would like to learn, explore, and discuss.

"By adopting Scrum, companies can increase productivity, communication, and better manage teams. This framework isn't just for software anymore! We hope that Scrum Beyond Software will be the catalyst for bringing Scrum to all industries," says event director, Suzanne Daigle.

Phoenix Open Space: Scrum Beyond Software kicks off on Friday, September 24th at Gangplank, a collaborative workspace in Chandler, Arizona. The event begins with an optional one-day workshop for those looking to learn the basics about the Scrum framework. The following two days are reserved for the Open Space portion of the gathering, where participants suggest session topics they'd like to explore, thereby customizing the event's content.

Tickets are available online at http://phoenix.scrumgathering.org/ for the rate of $200 for Open Space or $350 for the intro to Scrum and Open Space sessions. Only 100 tickets are available for the event to preserve its intimate nature and to encourage participation by all attendees. Fun activities and child care are offered on-site for participants wishing to bring their families.

"This whole event promises to be a compelling mix of people, ideas, and lively discussion. We hope that out of this will come many more working groups, and some clear direction for introducing Scrum into different contexts. There is already a strong movement towards bringing Scrum into schools and this event will help to gel many of the ideas that have been explored over the past months," says Tobias Mayer, Program Director.

About Open Space:
Open Space Technology (OST) is an approach for hosting meetings, conferences and community events, focused on a specific and important purpose or task—but beginning without any formal agenda, beyond the overall purpose or theme. The principle of self-organization drives the process. Learn more at http://www.openspaceworld.org

About Scrum: 
Scrum is a team-based framework used to solve complex problems. Scrum uses an iterative process and relies strongly on the principle of self-organization. Teams keep an even rhythm as they move through regular planning, execution and reflection along the path to completing a defined set of work. Learn more about Scrum at: http://www.scrumalliance.org

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